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Kim Kardashian’s Skims is launching a “crystallized collection” with Swarovski.
The 43-year-old TV personality gave a sneak peek of the upcoming release on Instagram on November 2. Kardashian described it as a one-of-a-kind collaboration that combines Swarovski's iconic glamour with Skims' innovative silhouettes. She shared a social media carousel showcasing herself modeling the new designs.
According to a press release from Skims, the capsule collection includes shimmery catsuits, glittery two-pieces, bedazzled bra and underwear sets, as well as a variety of body release products. The brand states that these items are specifically made for layering and creating unique looks for any occasion.
Kardashian flaunted her curves in various stunning ensembles for the campaign photos. She rocked a studded bodysuit, adorned with crystals, along with a matching bandeau and high-waisted leggings. The reality star also sported a netted dress, paired with a striking necklace that extended from her neck to her waist. Additionally, she showcased a plunging bra and high-rise briefs, showcasing the "Swarovski Skims" label at the waistline. The entire collection will be released worldwide on Thursday, November 9th.
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Following Kim Kardashian’s announcement on Monday, October 30, Skims has unveiled its latest collaboration. The renowned shapewear brand has now become the official underwear partner of the prestigious NBA, WNBA, and USA Basketball.
Skims' partnership with the NBA is a testament to its increasing impact on culture," expressed Kardashian, 43, in a press release on the NBA website. "Through fashion, sport, and talent, Skims and the NBA will unite individuals of diverse backgrounds, and I am excited to witness the growth of this collaboration."
NBA commissioner Adam Silver expressed a similar outlook, stating, "We anticipate providing NBA fans and Skims users with distinctive experiences, novel offerings, and high-quality products through our partnership."
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Fans will be able to see the partnership “come to life” at events throughout the NBA All-Star and NBA In-Season Tournament, per the press release.
Following the recent release of Skims menswear, the company has made a significant business move. This announcement was accompanied by a campaign featuring renowned athletes Shai Gilgeous-Alexander from the Oklahoma City Thunder, Nick Bosa from the San Francisco 49ers, and soccer legend Neymar Jr.
In the campaign, the athletes showcased their sculpted physiques by posing shirtless while sporting various boxers from the Skims Mens Cotton, Stretch, and Sport collections. The Cotton line consists of garments made from a comfortable, mid-weight cotton blend with built-in recovery, ideal for everyday wear. On the other hand, the Stretch collection offers maximum-stretch fabric that retains its shape at all times. As for the Sport collection, it is specifically designed to enhance performance, making it a perfect fit for Bosa, Neymar, and Gilgeous-Alexander, who are 26, 31, and 25 years old respectively.