Keith Urban’s Revelation: Nicole Kidman Surprised by the Unexpected Cultural Impact of AMC Ad
Keith Urban reveals his surprise as Nicole Kidman's AMC ad unexpectedly captivates the world, becoming a cultural phenomenon they never imagined The power of their collaboration is showcased in this viral sensation
Keith Urban recently opened up about his wife Nicole Kidman's viral commercial for AMC. During an appearance on Criss Angel's podcast, "Talking Junkies," the country singer discussed his music career, love for tattoos, and his relationship with Kidman. The host brought up Kidman's advertisement for AMC, in which she delivers a poetic monologue about the emotional impact of moviegoing while wearing a sparkly pinstriped suit.
The commercial aired in AMC theaters in 2021 and gained viral popularity for its exaggerated style. It has sparked numerous parodies, TikTok videos, and Halloween costumes, with one of its notable lines, "Somehow heartbreak feels good in a place like this," being widely echoed across the internet. Angel asked Urban if he anticipated the commercial's cultural impact.
“I mean neither of us did,” the Grammy winner replied. “She did it because we love movies, she loves movies and it was hard times for the theaters.”
AMC/YouTube
When AMC approached Kidman to do the commercial, it was an easy decision for the actress, according to Urban. Kidman never expected it to become such a cultural phenomenon. Screenwriter Billy Ray confirmed that a sequel is in the works after Kidman's contract with AMC was extended for a year. In an August 2022 interview with Vanity Fair, Ray shared that the actress personally requested for him to write the ad.
"When Nicole initially approached me about it, I was simply doing it as a favor," he shared with the publication. "I agreed to do it for no charge, simply because I am a fan and friend of hers."
However, his agent ultimately persuaded him not to work for free, and it turned out to be a fortunate decision, considering the ad's success. "No one anticipated this," Ray remarked. "No one."
Ray expressed his excitement about the second iteration of the ad heard ‘round the world to Vanity Fair, stating, “I’m very, very excited about it. All I can tell you about it is we are not dumb enough to fly in the face of the one we’ve already done and try to top it,” he shared.
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The screenwriter added that the sequel will have a “a very, very different approach” but still maintain “a little bit of a wink” to the original ad.
Ray also confirmed that Kidman will be featured in the new ad. “Of course it’s with Nicole,” he said. “I’m not doing it without Nicole.”
