Jenny McCarthy and Carmen Electra Sizzle in Sensational Skims Ad, Reviving Iconic ‘90s Status
Jenny McCarthy and Carmen Electra, '90s icons, sizzle in a steamy Skims ad by Kim Kardashian Watch as they flawlessly wash cars and showcase their bikini-clad figures A captivating tribute to their enduring star power
Skims enlisted Jenny McCarthy and Carmen Electra, famous figures from the '90s, to feature in an enticing swimsuit campaign. The two pop culture icons came together for a sizzling advertisement that premiered on July 6. Donning skimpy bikinis and stiletto heels, they pay homage to their MTV backgrounds and their romantic comedy Dirty Love by sensually washing a classic red sports car.
“I am thrilled to be involved in Skims’ newest campaign,” expressed McCarthy, aged 50, in an official statement. “The ambiance on set was electrifying, especially working alongside Carmen, who appears stunning! It felt reminiscent of the ‘90s, and even after all these years, we are still enjoying ourselves.”
Jenny McCarthy, courtesy of Vijat Mohindra, reunited with Electra, 51, for the Skims campaign. Electra expressed her excitement, stating that being reunited with Jenny was a dream come true. She praised Jenny's incredible looks and positive energy on set, as well as her role as her biggest supporter. Electra expressed joy in sharing this iconic moment with Jenny.
Skims also unveiled a video showcasing McCarthy and Electra creating a playful and alluring atmosphere by covering the room with suds, complementing the captivating photos.
According to the company's statement on Thursday, the advertisement serves as a summer launch and pays homage to the influential role these women have played in shaping popular culture. It highlights their timeless charm and sends a powerful message that confidence and sexiness have no boundaries. "They prove that age is just a number. 50 has never been more stunning!"
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Skims revealed that fans can get their hands on the exact pieces worn by McCarthy and Electra, including the Skims signature Triangle Top, Dipped Tie Bikini, Zip Front Sleeveless One Piece, Scoop Neck One Piece, Tank Bikini Top, and Mid Waist Bottoms.
This is not the first time Skims has employed the star power of celebrities to attract attention. Founder Kim Kardashian has previously featured Brooke Shields, Tyra Banks, Heidi Klum, Teyana Taylor, Snoop Dogg, Ice Spice, Chelsea Handler, and more in Skims advertisements. Kim has also enlisted the help of her famous sisters Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, and Kylie Jenner as models.
Carmen Electra. Courtesy of Vijat Mohindra
Skims' latest advertisement follows Kim's announcement that her intimate wear brand generated $500 million in 2022. The CEO of SKKN by Kim disclosed this information in her featured article for Time 100's Most Influential Companies of 2023 edition, which was released online on June 20. Kim expressed her astonishment at the company's triumph, stating to Time, "Skims has undoubtedly surpassed all my expectations."
