Jason and Travis Kelce Replenish 'New Heights' Headwear Inventory in Response to Taylor Swift's Coachella Appearance

Jason and Travis Kelce Have to Keep Restocking New Heights Hats After Taylor Swift Rocked One

Jason and Travis Kelce Patrick Smith/Getty Images

Jason and Travis Kelce are having trouble keeping up with the demand for their “New Heights” hats since Taylor Swift was seen wearing one at Coachella.

The official “New Heights” account announced on Monday, April 15 that the hats are back in stock. You can order yours today at http://homage.com/newheights.

The account announced a second restock of the hats on X, stating, "New Heights Hats are BACK IN STOCK (AGAIN). Limited quantities available, order yours at http://homage.com/newheights."

Swift, 34, gained attention for wearing a green baseball cap with Travis and Jason’s podcast name, "New Heights," at a music festival on Saturday, April 13. She styled the hat with a Halara pleated skort, fitted black top, oversized leather jacket, and crossbody Stella McCartney purse.

Travis, who is also 34 years old, was wearing sunglasses, an oversized flannel shirt, and a Happy Gilmore baseball cap.

The couple, who started dating in the summer of 2023, were seen in the crowd at the Coachella Valley Music and Arts Festival enjoying performances by Ice Spice and Jack Antonoff. Swift and Travis were particularly affectionate during Antonoff's set with his band Bleachers, showing some PDA.

Jason and Travis Kelce Have to Keep Restocking New Heights Hats After Taylor Swift Rocked One

Jason and Travis Kelce Christian Petersen/Getty Images

Taylor and Travis were seen in the wings of the stage enjoying the Bleachers set, according to an eyewitness. They were having a great time, screaming, dancing, and even kissing during the performance.

During one part of the show, Travis lifted Swift in the air while she held onto her drink. A fan captured this moment and shared it on TikTok, causing a buzz on social media.

One fan commented, "I just imagine her being like, ‘I wish I could see the crowd…’ and him being like, ‘bet.’" Another fan joked that Travis picked up Swift "like a cat."

A third user shared, "Imagine you’re like ten rows back watching Dom Dolla and all of a sudden you’re making eye contact with Taylor Swift lolol."

Prior to their arrival in the California desert, a source informed Us that Swift and Travis were "renting a house in the area" for the festival. Coachella coincided with a break in both of their busy schedules - Travis has been filming Are You Smarter Than a Celebrity? during his NFL offseason while Swift has been traveling internationally for her Eras Tour.

According to another source, "Taylor is thrilled about the opportunities Travis is receiving and fully supports him." However, she wants him to be mindful of his schedule. The main concern is ensuring they can spend time together.

Editor's P/S:

The recent popularity of the "New Heights" hats, following Taylor Swift's appearance in one at Coachella, highlights the influence of celebrities on consumer trends. The high demand for the hats is a testament to Swift's immense following and her ability to drive sales and create buzz around products.

Beyond the commercial success, the article also offers a glimpse into the personal life of Travis Kelce and Taylor Swift. Their affectionate display at Coachella and their efforts to maintain a healthy balance between their busy schedules demonstrate the strength of their relationship. It is refreshing to see such public displays of affection and support, especially within the often-demanding entertainment industry.