Heinz is jumping on the Taylor Swift and Travis Kelce romance bandwagon with a special limited edition sauce called "Ketchup and Seemingly Ranch." The sauce is inspired by a viral moment when Swift was spotted eating chicken tenders with ketchup and "seemingly ranch" in Kelce's family suite during his NFL game appearance.
So, the ketchup maker is jumping on the bandwagon by introducing a unique bottled condiment that combines both ketchup and seemingly ranch sauces. According to Heinz, they have announced the production and release of only 100 bottles of their special "Ketchup and Seemingly Ranch" sauce. To get a chance to obtain one, stay tuned to their Instagram account. While further details have not been disclosed, Heinz did mention that they are the official condiment supplier of Arrowhead Stadium in Kansas City.
Heinz is releasing a condiment in honor of Taylor Swift and Travis Kelce.
Courtesy Heinz
The sauce is not new. Heinz has been selling their "Kranch" sauce since 2019, marketing it as an "excellent dipping sauce for French fries and chicken nuggets." The Swift version, however, comes with a customized label.
Swift's appearance at the NFL game has been a success in multiple ways. Kelce's jersey sales experienced a nearly 400% increase on Monday, according to Fanatics. Additionally, TV ratings among Swift's fan base saw a significant surge. Variety reported that Sunday's game had the highest viewership in female demographics aged 12-17 and 18-49 for the week.
Swift's impact goes beyond the sales of jerseys and ketchup, as it has been a significant asset for businesses and the economy at large. The Eras Tour, with its projected $2.2 billion ticket sales in North America, is poised to become the highest-grossing concert tour in history. This surge in spending, encompassing various areas such as tickets, dining, transportation, accommodations, and more, caught the attention of the US Federal Reserve, as mentioned in a recent economic report. While it should be noted that Swift and Kelce have not officially confirmed their relationship, Kelce expressed admiration for Swift's appearance and received positive feedback from his loved ones.
"We script it all ladies and gentleman," he (maybe) joked. "It was impressive."