Hailey Bieber Reveals Kim Kardashian's Secret Advice That Helped Launch Her Game-Changing Brand Rhode

Hailey Bieber sought the guidance of a trusted mentor while launching her beauty brand, Rhode. In a recent episode of her YouTube series, Who's in My Bathroom, the 26-year-old model disclosed that Kim Kardashian provided valuable assistance during the process of bringing her business to fruition.

“I remember, at the beginning of all this, you were the first person I turned to for advice,” Bieber shared with Kardashian, 42, who made a guest appearance on the episode. “I didn't want to bother you, but I had this idea and I really wanted to pursue it. I wanted to know your thoughts and how you would approach it.” 

Bieber expressed her desire to build her company from scratch and recognized Kardashian's expertise in providing insights on how to achieve that. She fondly remembered the valuable advice Kardashian had shared with her, recounting how Kardashian had imparted her own experiences and suggested that Bieber find her own unique path to success as Hailey.

Kardashian expressed her desire to empower Bieber, acknowledging her unique approach. She encouraged the influencer to have confidence in her own vision.

Furthermore, Kardashian praised Bieber's extensive knowledge of skincare. She recounted a moment at church where she was trying out her own skincare products and Bieber complimented her on her radiant skin. This interaction confirmed to Kardashian that she was on the right path, as Bieber's expertise in skincare is well-known. The encounter left Kardashian feeling self-assured and empowered.

Rhode, launched by Bieber in June 2022, offers a range of skincare products including Peptide Glazing Fluid, Lip Treatment, Restore Cream, and more.

In her founding message, Bieber expressed the brand's commitment to creating scientifically-based products with excellent formulation, aiming to simplify the often confusing and intricate world of effective skincare. She further added, "I aspire for these products to become your trusted essentials that can effortlessly fit into your bathroom, be your favorite travel companion, enhance your skin's health and appearance over time, and keep your skin nourished and moisturized."

Kardashian launched SKKN by Kim in June 2022, following the discontinuation of KKW Beauty in 2021. With the aim of instilling confidence in individuals regarding their skin, SKKN offers a range of products such as cleansers, toners, exfoliators, hyaluronic acid serums, vitamin C8 serums, eye creams, face creams, oil drops, and night oil. These products are presented in earth-toned color capsules.

In addition to SKKN, Kardashian's business ventures include her intimates label, Skims, which generated $500 million in revenue in 2022. She was honored as the cover star for Time 100's Most Influential Companies of 2023 issue, which was released on June 20. In the accompanying cover story, the former Keeping Up With the Kardashians star expressed her astonishment at the immense success of her loungewear line, stating that the company's revenue in 2022 surpassed her wildest expectations.