David Sims/FRAME
Gisele Bündchen’s got good jeans.
Content result: The face of denim brand Frame for their winter 2023 collection is none other than the stunning 43-year-old supermodel. Revealing the partnership through a captivating ad campaign, Bündchen, photographed by David Sims, exudes confidence and glamour. From a striking topless pose in bell-bottom pants to embracing the pantsless trend with an oversized denim jacket, Bündchen effortlessly showcases the brand's style. She also rocks a bold black leather vest with tailored pants and platform shoes, as well as a cropped blazer paired with low-rise jeans, further demonstrating her versatile modeling skills.
Frame co-founder Erik Torstensson expressed in a press release on Thursday, October 12, that both Bundchen and the new line mark a "new era" for the clothing company.
"We are not just entering a new decade at Frame, we are entering a new era. The Fall collection truly reflects the creative vision we had for the brand from the beginning, and in my opinion, there is no better living icon to represent this in our campaign than Gisele," Torstensson praised. "She is an entrepreneur, a mother, and a committed environmentalist, embodying wellness, thoughtfulness, and an incredible work ethic with effortless style."
He added, “It’s an honor to work with her and a dream come true for the brand.”
David Sims/FRAME
Bündchen's fashion career is experiencing a resurgence, with the new capsule set to hit Frame stores worldwide and be stocked by leading retailers like Net-A-Porter, Matches Fashion, MyTheresa, and Neiman Marcus, starting from Thursday.
Brazilian model Gisele Bündchen took a break from her career in 2015 to prioritize her expanding family with her then-spouse, Tom Brady. However, after their divorce in October 2022, following 13 years of marriage, Bündchen made a comeback and resumed her professional pursuits.In January, she was seen on a Hollywood, Florida set, confidently wearing a purple swimsuit with a hood. Since then, she has showcased her talent in advertisements for Colcci, Joias Vivara, and Louis Vuitton. Additionally, she has graced the covers of esteemed magazines such as Elle France, Vanity Fair, British Vogue, and V Magazine.
Come May, an exclusive source shared with We that despite her sadness regarding her breakup with Brady, 46, Bündchen remains optimistic and eagerly anticipates what the future holds for her.
While Bündchen is forging ahead in her life after the separation, she maintains communication with the retired football player. Together, Bündchen and Brady have two children: Benjamin, who is 12 years old, and Vivian, who is 9. (It is worth noting that Brady also has a 16-year-old son named Jack from his previous relationship with ex-girlfriend Bridget Moynahan.)
Gisele and Tom remain in communication for the sake of their children and maintain a healthy co-parenting dynamic, according to a reliable source.
When announcing their divorce, Bündchen and Brady expressed that they reached this decision in a mutually agreeable manner and with appreciation for the time they spent together.