Essential Insights for Marketers from Advertising Week 2023
Discover the vital insights from Advertising Week 2023 that every marketer must grasp Uncover the pivotal lessons on rebrands, retail media, identity, ad fraud, and the captivating presence of Taylor Swift at this significant annual event Gain essential knowledge for marketing success
Advertising Week New York, one of the largest events in the advertising industry, took place in Midtown Manhattan last week. The event drew thousands of attendees to The Penn District, the location of a former shopping mall, with many more participating online. Over the course of four days, participants had the chance to engage in panel discussions, fireside chats, and networking activities.
The event offered dedicated lounges for those interested in the CMO experience and Web3 advancements. Additionally, the programming tracks covered various topics including streaming video, retail media, adtech advancements, measurement, and programmatic advertising. Overall, AWNewYork provided marketing professionals with an exceptional opportunity to gain insights from industry leaders.
We were present at the conference, engaging with leaders and capturing important sessions where executives discussed the obstacles and prospects that marketers are encountering as we near the end of 2023. From discussions on rebrands and retail media to identity and ad fraud, as well as a generous dose of Taylor Swift, here are the most significant highlights from Advertising Week New York 2023.
