Breaking News: Kim Kardashian's Skims Now Available for Men – Unveiling a New Era of Fashion!

Skims, the clothing brand created by Kim Kardashian, aims to appeal to a fresh demographic: men. With a new collection set to debut on Thursday, the shapewear brand, which has been around for four years, is now venturing into menswear. The lineup includes a variety of items such as briefs, undershirts, boxers, and leggings, priced between $16 and $54. Men of all sizes can rejoice as Skims embraces body positivity by offering sizes ranging from extra small to 5X.

Expanding into menswear is also a possible prelude to an initial public offering for the company, however nothing has officially been announced.

San Francisco 49ers Nick Bosa for Skims.

SKIMS/Donna Trope

Skims' decision to enter the mens apparel market seems like a logical move, considering the market size of mens underwear, which is worth $5.7 billion. According to consumer tracking data from Circanas, sales in this market have increased by 2% in the past year. In addition, Skims already has a strong male customer base, accounting for more than 10% of its existing customers. To cater to this market, Skims will be launching three collections on Thursday, featuring different fabrics: cotton, stretch, and sportswear.

In a press release, Kardashian expressed that the expansion into menswear is a significant milestone for the brand, reflecting Skims' commitment to providing solutions for everyone. While Skims has mainly focused on women's clothing like bras and underwear, they also introduced a unisex collection of robes and onesies in 2020.

Skims success

Skims, a privately held company, has emerged as a remarkable success for Kardashian, with its current valuation soaring to an astounding $4 billion. In a fundraising round held this past July, the company managed to secure an impressive $270 million, with Wellington Management leading the way. Known for their expertise in taking companies public, Wellington Management's involvement further suggests Skims' potential IPO plans. Adding to the anticipation, Skims has recently recruited Andy Muir, a former Nike executive, as its chief financial officer.

Skims CEO, Jens Grede, recently stated in an interview with Dealbook that there has been a growing investment interest in consumer-focused businesses such as Skims, and the company is interested in pursuing an IPO.

Furthermore, Grede shared with the Wall Street Journal, who reported the news initially, that Skims is expected to achieve $750 million in net sales this year. While he did not specify a timeline for the IPO, he expressed his belief that Skims should become a public company when the conditions are favorable.

Kardashian explained to CNNs Poppy Harlow that she established Skims in response to a clothing challenge she faced with her skin tone.

Kardashian aimed to address an unmet demand in the market by providing women with a diverse range of shapewear colors. Additionally, her business endeavors have extended beyond Skims, as she co-founded a private equity firm named SKYY Partners in the previous year.