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Products and services in Marketing: Definition & Classification

Understanding the different types of products/services from a marketing perspective will help businesses have more suitable marketing strategies.

The buying decision process of consumers in Marketing

As we have known, the buying decision of consumers is always complex and affected by many factors. Hocmarketing.org have posted an article about "Factors influencing consumer buying behavior". In this...

Factors influencing consumer buying behavior

In this article, hocmarketing.org will list these factors in a systematic and easy to remember manner. Understanding the factors affecting consumer buying behavior will help businesses better understa...

Distribution intermediaries in Marketing

The article will discuss the definition, roles of distribution intermediaries in Marketing and provides some examples of when an intermediary might use content marketing to promote their product or se...

New product developement in Marketing

In the context of marketing, product development is a process that companies use to create new products. The most important part of this process is innovation- which leads to differentiation from comp...

Distribution Channels in Marketing

In order to create a Distribution Channel, a company needs to consider the advantages and disadvantages. Distribution channels are also known as Distribution Channels in Marketing. Distribution channe...

SWOT Analysis in Marketing - A complete guide

A SWOT Analysis is a strategic tool that helps you understand your business from four different perspectives. It can provide insights about what you do well, where the opportunities are in the market,...

Market differentiation: How to Stand Out Amongst Competitors

In a market that is saturated with competitors, how does one business stand out? Market differentiation is the answer. Market differentiation involves creating a product or service that is different f...

The Marketing Process: 5 Stages from Planning to Execution

Every business is unique and will need an individualized marketing plan. In this blog post we'll explore five stages that you should go through when building a marketing plan for your company: Researc...

What is Marketing: Learn the Definition and Meaning of This Important Term

What is marketing? Marketing is a very broad term that refers to the many ways in which companies are able to promote and sell their products or services. It includes advertising, marketing research,...

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