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What is call-to-action? How to write a good CTA?

You're reading this post because you want to learn how to write a good call-to-action in Copywriting. I'm here to tell you that it's not as difficult as it may seem at first glance. With these five si...

What is PAS? How to use PAS framework (model) in Copywriting?

The PAS framework is a popular model in copywriting that helps you understand how each part of the message affects the reader. This article will provide you a quick introduction to this framework (mod...

What is AIDA? How to use AIDA framework (model) in Copywriting

The AIDA framework is a copywriting model that has been around for more than 100 years. It is an excellent tool for copywriters to use in writing. This article will also cover the definition & history...

What is Company (Corporate) Culture? Elements and Types

It’s easy to say that company culture is just for big corporations like Google, but the truth is that every company should have it. In this blog post, we will learn what company culture really is and...

What is SLA (Server Level Agreement)? How to set up an SLA

Service-level agreements (SLA) are an important part of marketing. It is the responsibility of a company to know what services they're offering and how long it will take for them to be delivered. This...

What is RFP? Why are RFPs important? How to create a RFP

RFP (Request for Proposal) is one of the great tools for businesses to implement large projects that need contributions from 3rd parties. In this article, we will go to understand what RFP is, its imp...

What is Customer lifetime value (CLV)? How to calculate CLV

Customer lifetime value is a key metric for any business and should be considered when strategizing marketing campaigns. In this blog post you will learn what Customer Lifetime Value (CLV) is, and how...

What is OKR? Characteristics of OKRs? How to implement OKRs in business?

OKR is one of the popular and useful models for setting goals, measuring business progress Marketing and business. This article will help you master the basic aspects related to the OKR model, as well...

The rise and downfall of Nokia

Nokia was the world's largest and most powerful mobile phone maker in the early 2000s. However, since then they have lost a lot of their market share to other companies like Apple and Samsung. This bl...

Marketing 4.0: Moving from Traditional to Digital (Free PDF)

Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form

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