Billie Eilish Reveals Upcoming Album 'Striking a Balance,' Offering Limited Vinyl Copies Amid Controversy

Billie Eilish Announces New Album, Only Selling 2 Vinyl Versions After Drama

Billie Eilish. Axelle/Bauer-Griffin/FilmMagic

Billie Eilish shared exciting news on Instagram about her upcoming album, Hit Me Hard and Soft. The album is set to release on May 17th. Eilish expressed her nerves and excitement about the release, stating that she and her brother Finneas are incredibly proud of the album and can't wait for fans to hear it.

Eilish shared the album’s artwork, which showed her fully clothed and barefoot underwater sinking beneath a door. Alongside the image, she also included a message.

After revealing that her album was mastered in February, Eilish started teasing her fans about her new music. She posted a video on Instagram on Sunday, April 7, showing herself falling into water with the caption, “READY?”

Eilish, known for her strong views on sustainability, has decided to release only two vinyl versions of her album. She criticized other musicians in March for releasing numerous vinyl versions with different packaging.

She expressed her frustration to Billboard, saying, "Some of the biggest artists in the world are creating 40 different vinyl packages just to make you buy more. It's wasteful and annoying to see artists prioritize numbers and profits over everything else."

Billie Eilish Announces New Album, Only Selling 2 Vinyl Versions After Drama

Kevin Mazur/Getty Images for ABA

Fans of Taylor Swift started to wonder if a recent comment was directed towards the Eras Tour artist. Swift, who is 34 years old, has a history of re-releasing her albums with updated versions both physically and digitally.

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Eilish later clarified on her Instagram Story that she was not referring to Swift in her previous comments. She emphasized the importance of reading her actual statement in the billboard article and explained that she was addressing widespread issues in the music industry.

She also confessed to releasing various versions of her album to encourage fans to buy multiple copies. For example, Eilish released eight different colored vinyl versions of her 2021 album, Happier Than Ever, but she made sure to use environmentally friendly materials.

"When it comes to variants, many artists, including myself, release them," she shared on her Instagram Story. "The climate crisis is happening now, and it's important for all of us to acknowledge our role in the issue and strive to make positive changes. Let's do better, guys!"

Editor's P/S:

Billie Eilish's upcoming album, Hit Me Hard and Soft, has generated much anticipation among her fans. Eilish's unique blend of vulnerability and confidence shines through in the album's title, reflecting her emotional journey. The album's release marks a significant milestone in her career and is sure to resonate with her audience on a deep level.

Eilish's environmental consciousness sets her apart from many artists, as she prioritizes sustainability in her music industry practices. Her decision to limit vinyl releases and her previous criticism of excessive packaging highlights her commitment to reducing waste. Her message is a call to action for the entire industry to consider the environmental impact of their actions. Eilish's unwavering stance on this issue demonstrates her dedication to making a positive change in the world.