Beyonce's Striking Red Hair Transformation in 'CR Fashion Book' Sparks Memories of Her Iconic 'Obsessed' Look

Beyoncé surprised fans with her recent hair makeover, giving them a sense of déjà vu. At 42 years old, she appeared on the cover of CR Fashion Book's issue 24 sporting red curly hair, a bold departure from her usual buttery blonde locks. The feature delves into Beyoncé's connection to her hair and the development of her new haircare brand, Cécred, and will be available on newsstands starting March 29.

Many social media users, particularly members of the Beyhive, were quick to react to the fiery makeover, comparing it to the shade the singer previously rocked in the film Obsessed.

In the comments section, one fan exclaimed, “That’s SHARON!!!!!!”, while another gushed, “Sharon is back!!!!!!” A third follower expressed, “This is so obsessed coded,” with others sharing GIFs of Beyoncé in the movie.

In the 2009 thriller, Beyoncé played the role of Sharon, the wife of Derek Charles portrayed by Idris Elba. The plot revolves around Elba's character facing a threatening situation as a coworker named Lisa (Ali Larter) starts stalking him after he rejects her advances for an affair. As the movie progresses, Beyoncé and Larter engage in a intense and bloody fight scene.

In another part of the CR Fashion Book feature, Beyoncé showcased shaggy micro bangs, paying homage to a hairstyle from her past. She first sported this daring fringe in the 2010 music video for Lady Gaga's "Telephone" and made a brief return to it in 2014.

Beyoncé has been trying out various hair looks recently. In November 2023, she unveiled platinum blonde hair at her Renaissance: A Film by Beyoncé concert documentary premiere in Los Angeles. She then went back to her favorite honey color at her Cécred launch party earlier this month.

Beyonce's Red Hair on CR Fashion Book Cover Is Reminding Fans of Her Obsessed Character

Idris Elba and Beyonce in ‘Obsessed.’ Cover Images

Beyoncé’s return to her hazelnut shade at the Cécred soirée was not unexpected, considering that her platinum look was likely a wig. The haircare brand, designed for all hair textures and types, is a tribute to the singer's personal hair journey. (Throughout her career, Beyoncé has predominantly sported her natural hazelnut mane.)

In a cover story for Essence magazine in March/April 2024, Beyoncé disclosed more about Cécred, revealing that she chose the name because haircare has always held a special significance for her.

She shared with the publication that her connection with her hair is a profoundly personal experience. Reminiscing about her childhood spent in her mother's salon and her father's loving gesture of applying oil on her scalp to help with her psoriasis, she expressed how these moments hold a special place in her heart.

Editor's P/S:

Beyoncé's recent hair transformations have sparked nostalgia among fans, evoking memories of her iconic roles and past hairstyles. Her bold red curls recall the fiery Sharon from "Obsessed," while her shaggy micro bangs pay tribute to her daring fringe in Lady Gaga's "Telephone" music video. These makeovers demonstrate Beyoncé's versatility and willingness to experiment with her appearance, showcasing her ability to channel different personas and evoke emotions through her hair.

The article also sheds light on the personal significance of hair for Beyoncé, who is launching her own haircare line, Cécred. Inspired by her own hair journey and the memories associated with it, Cécred aims to empower individuals to embrace and celebrate their unique hair textures and types. Beyoncé's connection with her hair, rooted in her childhood experiences and the love and support of her family, adds a touch of sentimentality to her haircare venture and makes it a meaningful extension of her personal journey.