Matt James is proud of his beard.
James, 31, exclusively opened up to We about his facial hair and how Every Man Jack has transformed his beard.
The Bachelor alum confessed that prior to acquiring the knowledge of proper beard care, he appeared as if he were "a savage."
"When I initially grew it out, I simply washed it akin to how I washed my underarms, just applying some soap," he revealed to Us. "Now that I possess all of my grooming products and a well-defined regimen... I believe I can showcase my beard at its utmost potential."
Every Man Jack – Beardles Campaign
James relies on the Every Man Jack Small Batch Beard Collection for his grooming routine. Initially, he employs the Hinoki Spice Beard & Face Wash, allowing it to soak for a moment before rinsing it off. Next, he applies the Hinoki Spice Beard Oil until it is fully absorbed. To achieve a shinier appearance, James uses a small amount, comparable to a pea, of the Hinoki Spice Beard Butter. This technique gives his hair a radiant glow.
Despite having the necessary tools for beard maintenance, James acknowledges that he faces difficulties in certain areas of grooming. According to him, the most significant challenge lies in keeping his beard adequately hydrated, particularly during cold weather. James openly shared that to combat the effects of winter dryness, he highly recommends utilizing the Every Man Jack beard balm and oil as they effectively seal in moisture.
James' girlfriend, Rachael Kirkconnell, is actively involved in the process as well. James shared that in order for Kirkconnell to approve of his beard, she made it clear that he needed to maintain it properly.
"This time around, she is much more accepting," James relayed to Us, acknowledging that his beard used to be untidy. "I believe she values the effort I put into it. So now she is completely fine with it, instead of me appearing disheveled and neglecting it."
James mentioned that he has considered the possibility of shaving his beard, although he doesn't plan on doing so in the near future. According to him, he has been unsure about this decision.
Previously, in May 2022, James shaved his facial hair when he published his book titled "First Impressions: Off-Screen Conversations with a Bachelor on Race, Family, and Forgiveness." During that period, he shared a video in which he pretended to have been taken hostage and coerced into shaving his beard.
He shared that cutting his hair the last time was a significant event, as he felt compelled to do so. He expressed his affection for the way his hair looks and feels, and now that he possesses all the necessary items to maintain it, he is uncertain if he will go through with cutting it again," he informed Us.
In another part of the interview, James enthusiastically praised his collaboration with Every Man Jack. "Once I became more familiar with Every Man Jack and their mission, it was an easy decision," he remarked. "It has been an enjoyable partnership that has allowed me to regrow my beard."
James expressed that due to his height of 6'5'', the company found it necessary to elevate the vanity he utilized during the filming of his commercial. He commended the meticulousness that was invested into every aspect of the project, emphasizing that while other brands may have found alternative solutions, the attention to detail displayed by his team was unparalleled. He humbly acknowledged his fortune in being part of such exceptional work.