Ayesha Curry's Sweet July Skin Line: Embracing Her Jamaican Roots (Exclusive)

Ayesha Curry Beauty Exclusive

Ayesha Curry JP Yim/Getty Images for Girls Write Now

Ayesha Curry is celebrating her Caribbean roots and love of food with her beauty line, Sweet July Skin.

Curry, 35, shared the inspiration behind her skincare brand exclusively with Us at The Voices of Beauty Summit in Los Angeles on Thursday, March 28. The event showcases diverse beauty founders who promote inclusivity and accessibility. "I based this on my Jamaican heritage, so it's infused with Caribbean superfoods. I discovered that what you consume internally can also benefit your skin externally," Curry explained.

Ayesha, who is married to Golden State Warriors point guard Stephen Curry, shared with Us that she approached Sweet July Skin from her perspective as a chef and food expert. She has been a judge on popular shows like Food Network’s Chopped Junior, Guy’s Grocery Games, and The Rachael Ray Show. Additionally, she is an ambassador for No Kid Hungry and the author of The Seasoned Life, which was published in 2016.

According to Ayesha, the approach to Sweet July Skin is like creating recipes for the skin. She mentioned that the formulas were developed through research, experimenting in the kitchen, and revisiting childhood memories of superfoods. The team then took these ideas to their lab, ensuring that they align with their research and will be effective.

Sweet July's vitamin C serum is a blend of Jamaican recipes and skin-friendly ingredients. The star ingredient is soursop, a potent fruit that is 15,000 times more powerful than an orange. This unique ingredient is not commonly found in skincare products on the market. The creator credits her background in food for discovering the benefits of soursop and is grateful for the opportunity to incorporate it into her skincare line.

Ayesha Curry Beauty Exclusive

Ayesha Curry shared with Us that she believes in the connection between food and beauty. She mentioned that she is a living proof that what you eat can also affect how you look. Steph and Ayesha Curry are advocates of promoting this direct relationship.

Ayesha shared that she has troublesome skin due to genetics, but she can manage it effectively. She believes in the ability of Sweet July Skin products to maintain skin health rather than completely eradicate issues. The products focus on keeping the skin calm, using clean, gentle, and nourishing ingredients.

Despite her husband's own skincare routine, he also appreciates and enjoys using the Sweet July Skin line.

Ayesha described him as a typical guy in some ways. He may not prioritize self-care, but if she convinces him to join her, he will. Men seem to have an advantage when it comes to skincare, as Ayesha believes they can even put chicken grease on their face and still have clean and clear skin.

Reported by Andrea Simpson

Editor's P/S:

Ayesha Curry's Sweet July Skin is a testament to her passion for her Caribbean heritage and her belief in the power of food for both internal and external well-being. Her approach to skincare as a chef and food expert is unique and innovative, and her use of Jamaican superfoods, like soursop, is groundbreaking. Sweet July Skin is more than just a skincare line; it's a celebration of diversity and inclusivity in the beauty industry. It's a reflection of Ayesha's own journey and a testament to the power of embracing one's roots.

Furthermore, Ayesha's emphasis on the connection between food and beauty is a reminder that what we put into our bodies has a direct impact on how we look and feel. Her own experience with troublesome skin is a testament to the fact that even those with genetic predispositions can achieve healthy, radiant skin through a holistic approach to self-care. Sweet July Skin's focus on gentle, nourishing ingredients is a refreshing departure from the harsh chemicals often found in skincare products, making it a great choice for those with sensitive skin or those simply looking for a more natural approach to skincare.