Zack Snyder's Jaw-Dropping Announcement Sets the Internet on Fire with 27m Views

Summary

Director Zack Snyder expresses excitement for the upcoming release of Blue Beetle, highlighting its importance to the Latinx community.

Snyder's tweet generated significant buzz for Blue Beetle, surpassing the impact of its official marketing campaign and effectively raising awareness for the film. This support from Snyder holds great significance, as it appeals to his strong fanbase and provides a substantial marketing push, potentially contributing to the commercial success of the movie.

Zack Snyder, the director of Man of Steel and Batman v Superman: Dawn of Justice, expressed his excitement for DC's latest superhero film, Blue Beetle, on Twitter. Blue Beetle was one of the last films made before James Gunn became co-CEO of DC Studios and announced a reboot of the franchise from the DCEU to the DCU. However, the SAG-AFTRA strike has affected the promotional campaign for Blue Beetle as actors are not allowed to participate in press tours or promote their work on social media. Despite this, Snyder's tweet about the upcoming release of Blue Beetle has gained over 3.7 million views. Check it out below:

Snyder expressed his excitement about taking his children to see the movie and emphasized the film's significance to the Latinx community using the hashtag "Representation Matters." Below, you can find various reactions to Snyder's tweet. Director David Ayer of Suicide Squad seemed to echo Snyder's sentiments, adding a raised hand emoji to indicate his anticipation for watching the movie.

Robert Butler III noted that the studio's marketing efforts for Blue Beetle have been minimal, while Snyder's tweet has garnered more attention for the film than Warner Bros.' official campaign. The official DCU Twitter account also echoed Snyder's tweet and used the Blue Beetle Battalion hashtag to further promote the movie and emphasize its significance on social media.

@AtheistjLiz points out how Snyder did not tweet about The Flash, but did for Blue Beetle, though they come from the same franchise.

Why Zack Snyder’s Blue Beetle Support Is So Important

In an era where numerous DC movies are enduring box office failures, and given that Blue Beetle is predicted to earn only $12-17 million during its opening weekend, it is crucial for the movie to have a robust promotional campaign to secure a modest commercial success. The ongoing SAG-AFTRA strike has hindered actors' ability to promote their work, combined with an already lackluster marketing campaign, resulting in minimal excitement surrounding Blue Beetle. On the contrary, Snyder has always been a significant marketing advantage for the DC brand.

Snyder's endorsement of Blue Beetle is crucial as it not only generates significant marketing momentum for the film, but also appeals to devoted Snyder fans who believe that boycotting it will aid in "Restoring the SnyderVerse," despite the director's departure from DC. Although Snyder is currently focused on building multiple franchises for Netflix, such as the Army of the Dead series and Rebel Moon, his influence remains potent within the DC brand. Additionally, Snyder's unwavering support for the brand and his anticipation of James Gunn's contribution to the franchise as the DCEU transitions to the DCU further exemplify his passion. With Snyder's enthusiasm, there is hope that Blue Beetle can gain a favorable reception.

Source: Various (see above)