Aaron Greenberg, Vice President of Xbox Games Marketing, has set high expectations for the upcoming Xbox Games Showcase and Starfield deep dive. His tweet advising viewers to bring "an extra pair of underwear" has only added to the anticipation surrounding the event, which already boasts a confirmed lineup of titles. With recent setbacks for Microsoft's gaming division - including the CMA blocking the acquisition of Activision Blizzard in the UK and the disappointing launch of Redfall - Xbox could use a big win. Some are speculating that now might be the perfect time for Xbox to regain market mindshare, especially in light of the underwhelming offerings from PlayStation's recent showcase. Greenberg's comments suggest that Xbox is feeling confident going into the showcase.
In response to a tweet regarding the upcoming Xbox Games Showcase and the positive reception of previous looks at Starfield, Aaron Greenberg took to Twitter to make a bold statement. This is just one of the many details Greenberg has shared about the Showcase, including insights into its format, which were compiled by @HazzadorGamin. Of note, Greenberg assured fans that no first-party games featured in the event will be reliant on fully-CGI trailers.
The trailers showcased in the upcoming Xbox Games Showcase will feature in-game or in-engine footage, accompanied by some cinematic elements. To ensure complete transparency for fans, every trailer will be clearly labeled. It's important to note that this year's showcase will not include any trailers for TV shows or movies. Furthermore, Aaron Greenberg has confirmed that the Xbox Games Showcase 2023 will not repeat the "games in the next 12 months" gimmick from last year. This event, scheduled for June 11, 2023, promises to bring exciting news about highly anticipated titles, such as Bethesda's Starfield, as well as new games that will expand the already impressive Xbox Game Pass library.
