Microsoft is moving forward with its efforts to develop a mobile store for Xbox, aiming to rival Apple and Google in this arena.
During an interview at CCXP in Sao Paulo, Brazil, Phil Spencer of Microsoft expressed the significance of this initiative, stating, "It's a key component of our strategy and is currently in active development, with collaboration from other partners seeking to expand monetization options for mobile users."
Spencer didn't provide a specific date for the launch of the mobile store, but he did express that it could happen sooner rather than later. In March, he mentioned the potential for Microsoft's mobile store to be introduced as early as 2024. Additionally, the merger with Activision Blizzard aimed to enhance Microsoft's mobile games business, as Activision Blizzard owns the highly successful Candy Crush franchise, which reached $20 billion in revenue in September.
After acquiring Activision Blizzard, Microsoft now owns popular games such as Candy Crush, Call of Duty: Mobile, and Diablo Immortal. Sony has also recognized the significance of the mobile gaming industry and has established a division dedicated specifically to mobile games.
Editor's P/S
Microsoft's accelerated plans for an Xbox mobile game store represent an exciting development in the gaming landscape. As a passionate gamer, I am thrilled at the prospect of enjoying Xbox games on my mobile device. The convenience and accessibility of mobile gaming have made it a hugely popular platform, and Microsoft's entry into this market could significantly impact the industry.
The potential for Microsoft's mobile store to launch sooner rather than later is particularly exciting. Phil Spencer's comments suggest that Microsoft is actively working on the project and is eager to bring it to fruition. The acquisition of Activision Blizzard, with its highly successful mobile games like Candy Crush, further demonstrates Microsoft's commitment to the mobile gaming space. With the right strategy and execution, Microsoft could quickly establish itself as a major player in the mobile gaming market.