In collaboration with the upcoming Barbie film, Xbox is introducing two stylish new cars to Forza Horizon 5, along with a special edition Xbox console and controller. Directed by Greta Gerwig, known for her work on Lady Bird (2017) and Little Women (2019), Barbie features a star-studded cast including Margot Robbie and Ryan Gosling, making it one of the most highly anticipated movies of the summer.
Xbox has a history of partnering with various properties and franchises beyond the realm of video games. In 2021, they released a limited edition Space Jam: A New Legacy controller. Last year, the release of the Sonic the Hedgehog 2 movie inspired Xbox to create a visually stunning Sonic-themed Xbox Series S, accompanied by two controllers featuring blue and red fuzzy designs. Xbox has also extended this collaboration to the Series X, showcasing SpongeBob and Teenage Mutant Ninja Turtles' Leonardo on the box in celebration of Nickelodeon All-Star Brawl.
Now, Xbox has announced an exciting partnership with next month's Barbie film, resulting in a captivating and diverse collaboration. One aspect of this collaboration involves Forza Horizon 5, Xbox's open-world racing game. All players will have the opportunity to acquire two Barbie-themed cars: a striking hot pink 1956 Chevrolet Corvette EV and Ken's sleek silver 2022 GMC Hummer EV Pickup. These exclusive vehicles can be obtained for free from Forza Horizon 5's in-game message center. However, this collaboration goes beyond mere product integration. Xbox has seamlessly integrated the world of Barbie into their gaming universe by designing a collection of ten Barbie dolls. Each doll proudly showcases Xbox-inspired clothing and accessories, creating an immersive experience for fans globally. To further engage their loyal community, Xbox will also be hosting an international sweepstakes event in conjunction with the Barbie collaboration.
As a grand finale to this fashionable crossover, Xbox has unveiled an eye-catching hot pink Barbie controller. This sleek controller features four interchangeable faceplates, each showcasing a unique design inspired by the stylish outfits seen in the upcoming Barbie film. The pinnacle of this exciting collaboration is an alluring pink Xbox Series S, ingeniously integrated into a magnificent triple-tiered Barbie DreamHouse, complete with furniture and accessories. The console gracefully rests horizontally within a shelf-like structure at the base of the DreamHouse, which also boasts a charming pool at the back. This extraordinary limited edition set, featuring the controller and console, will be available on July 10 through Xbox's Twitter and Microsoft Rewards.
The Barbie collaboration not only serves as a fun promotion for the movie, but also introduces special edition Xbox hardware in a groundbreaking way. For the first time, official Xbox controller faceplates are being introduced, adding a new level of personalization without the need to produce entirely new controller designs. Additionally, this collaboration marks the first instance of an official Xbox console being integrated into a collectible structure. It remains unclear whether the Barbie Series S can be separated from the doll house, but the possibility of future special edition Xbox consoles being incorporated into collectibles from various games or franchises is exciting.