Summary
DC's promotions for Blue Beetle movie accidentally included the canceled Batgirl movie, highlighting the complicated history of DC's movie landscape.
The lack of promotion for the Blue Beetle movie has prompted fans to take matters into their own hands and promote it using the #BlueBeetleBattalion hashtag. Furthermore, the inclusion of Batgirl in Blue Beetle merchandise serves as a reminder to fans of the neglect that some movies experience, drawing attention to the insufficient promotion for Blue Beetle itself.
DC's advertising for the upcoming Blue Beetle film has become more complicated due to an accidental promotion of the canceled $90 million Batgirl movie. While Jamie Reyes is officially the first hero in the DC Universe (DCU), the announcement of Superman: Legacy as the first DCU movie suggests that Reyes' first appearance may not be considered canon. Due to this confusion, the Blue Beetle movie has received little advertisement or promotion, causing a mistakenly featured Batgirl movie to gain more attention from the audience. Twitter user Croc_Block pointed out this unfortunate situation after promoting Blue Beetle with the hashtag #BlueBeetleBattalion, aiming to generate hype for the DC movie and ensure that potential viewers are aware of the film and its devoted fanbase.
Why Blue Beetle's Merchandise Has Batgirl Still On It
Afterward, it became evident that the promotional material for Blue Beetle also included a promotion for Batgirl. The logo of the movie, which has since been canceled, was among several others featured in a section labeled "Check out all of the DC films coming soon." The inclusion of Batgirl in this section caused some notable backlash, considering the movie is not expected to be released anytime soon, if ever. There are currently no plans to showcase any footage of the movie to the public, making this detail even more puzzling. However, the explanation for how and why this mix-up occurred is quite mundane.
While it may seem strange that a retail display featuring promotional material for the long-delayed Batgirl movie is still present, the stand itself was likely created prior to the official announcement of the film's removal from release schedules. This is evident from its inclusion of advertisements for already released DC movies like The Batman. It is plausible that the Blue Beetle section of the display was either added later to existing comic stands or distributed to stores well before the cancellation of Batgirl, resulting in an unintentional reminder of the complex history of recent DC films.
The situation appears simple, but it inadvertently highlights a larger issue - the lack of promotion for Blue Beetle. Without extensive advertising, fans have taken it upon themselves to promote the movie in unique ways. Consequently, the reaction to the Blue Beetle merchandise, which inadvertently promotes the canceled Batgirl, strikes a chord. It serves as a reminder of the challenges faced by certain films.
