Unveiling the Untold Fortune: How The Flash Became DC's Financial Powerhouse
DC's The Flash faces significant financial losses as it disappoints at the box office, potentially costing Warner Bros a staggering $200m
According to a box office analysis, The Flash is predicted to suffer significant monetary losses, to the extent that it may have been more advantageous for DC to never release the film at all. In the lead role of Barry Allen, Ezra Miller delivers an exceptional performance, supported by an incredibly talented cast including Ben Affleck and Michael Keaton as Batman, Sasha Calle as Supergirl, and others. Despite their collective efforts, the film failed to gain traction at the box office. The Flash experienced one of the worst opening weekends among DCEU films and it has not shown any signs of improvement since. On Twitter, box office analyst Luiz Fernando has seemingly addressed whether Warner Bros. Discovery would have incurred greater financial losses by withholding The Flash from theaters.
The Flash May Lose Warner Bros $200m
The Flash is estimated to have a global box office performance of $280 million to $310 million, according to analysts. Considering the film's marketing budget of $150 million and the studio's 50% share of the film's worldwide theatrical revenue, The Flash may not even cover its marketing expenses if it meets the projected figures. Additionally, Luiz's calculations suggest that The Flash could potentially incur a loss exceeding $200 million, which would significantly impact the reputation of the DC brand.
Losing $200 million, The Flash's failure holds significant repercussions. Prior to its release, esteemed figures like Tom Cruise, Stephen King, and Jaden Smith lauded this latest DC creation as a masterpiece. In reinforcing this sentiment, DC Studios co-CEO James Gunn proclaimed The Flash to be among the greatest superhero films of all time. However, Miller's numerous controversies and a string of leaks, including a complete leak on Twitter, dampened the pre-release excitement, ultimately resulting in underwhelming box office figures.
The Flash's financial failures have placed it among a list of box office flops within the comic book movie community. Its loss of $200 million is comparable to other films such as Green Lantern, which made only $220 million despite a budget of $200 million, and Batman & Robin, which earned $238 million on a budget ranging from $125 million to $160 million in 1997.
Interestingly, Justice League, which suffered a significant loss at the box office, reportedly lost less money than The Flash. The film earned $657.9 million against a budget of $300 million, resulting in a loss of approximately $60 million. Furthermore, The Flash is also performing worse than Black Adam, a poorly received movie starring Dwayne Johnson. Box Office Mojo reports that Black Adam concluded its global run with $393.2 million, but with a budget of $195 million, it suffered losses of up to $100 million.
Additionally, The Flash experienced a sharp decline in its second weekend, with a drop of 73%. Although this was only slightly better than Morbius' 73.8% among comic book movies that debuted in first place, it still reflects poorly on The Flash's overall performance. Based on these numbers, it is unfortunately evident that The Flash is considered a failure for DC.
Source: Luiz Fernando/Twitter
