Unveiling Everton's Prospective Owners: Inside Scoop on 777 Partners and Thrilling Future Prospects

Farhad Moshiri's recent decision to sell his entire stake in Everton, which he has held since 2018, may have caught some people off guard. The Monaco-based businessman, though, has ultimately determined that this move is in the best interest of the club and its future.

Nevertheless, Moshiri initially set out to find investment opportunities in the Premier League club.

The failed deal with MSP Sports Capital initially aimed to bring in investment while keeping a significant portion of the club. However, an agreement has now been made with 777 Partners, a Miami-based investment broker. This agreement will result in Moshiri completely severing his ties with the club after seven eventful years. These years initially gave hope to an enduring fanbase for a new era, akin to the transformations seen at Manchester City and, more recently, at Newcastle United.

Despite Moshiri investing hundreds of millions of pounds, what unfolded was far from ideal. Everton was caught in a financial crisis due to a combination of mismanagement, unpredictable choices, and haphazard recruitment. This downward spiral was evident on the field with two near misses for relegation.

The war in Ukraine undoubtedly played a significant role in exacerbating the seriousness of the situation. This was further compounded by the loss of income resulting from frozen sponsorship deals with Alisher Usmanov, a longstanding business partner and friend of Moshiri's.

One of the most noteworthy of these deals was a £300m agreement for the naming rights of the club's future home at Bramley Moore Dock. Moshiri has personally financed the construction of the stadium thus far, contributing nearly £700m throughout his tenure.

The construction of the stadium is vital for the club's future and is expected to generate an additional £60m in annual income. Moshiri successfully achieved this, despite previous failed attempts under the Bill Kenwright and True Blue ownership. The significant investment in the stadium promises great returns, as other clubs aspiring to do the same would face considerable challenges in terms of cost.

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Without Putin's invasion of Ukraine, I wouldn't be here writing this article. The war has drastically transformed the landscape and ultimately led to the proposed change in ownership due to considerable income loss. Now, let's delve into who exactly is 777 Partners, the prospective owners, and how their ownership of the club might differ if they fulfill all the necessary regulatory obligations in the coming months.

The group's image has been met with skepticism by numerous Everton fans and certain members of the larger football community. In fact, scrutiny of ownership has become as prominent a topic in football discussions as a hat-trick in a cup final! Fans have a significant vested interest in knowing who owns their club and the motivations of those individuals.

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The same level of scrutiny will be present at Everton. 777 has entered the picture with a 'multi-club investment model,' where they hold stakes in several prominent clubs globally. These clubs include Sevilla in Spain, Genoa in Italy, Vasco da Gama in Brazil, Hertha Berlin in Germany, Paris FC in France, and a few more spanning from Belgium to Melbourne.

Genoa and Vasco da Gama have experienced success with promotions, while Paris FC currently holds the top position in their division in France. However, supporters of Standard Liege have expressed discontent with the group, displaying protest banners at a recent match.

The potential new owners possess investments totaling more than £10bn, extending beyond football. They additionally hold a stake in the British Basketball League club London Lions and have investments in sports rights companies in South America.

777 must persuade the club's fanbase, the broader football community, and governing bodies of their capability to assume control of a significant institution like Everton Football Club. While the club boasts a rich tradition and history, it has regrettably veered off course, gradually descending from its once esteemed position among English football's elite over the past 28 years. Previously a frontrunner and a steadfast presence, Everton Football Club now requires cohesion and innovative thinking.

777 Partners' primary strategy involves the rejuvenation of the businesses they invest in, aiming to make them financially resilient and self-sufficient. This approach could potentially bring immense advantages to Everton, as they strive to enhance their operations.

777 Partners focuses on optimizing the profitability and sponsorship opportunities while diversifying the business model. Although these ideas sound compelling and promising, it is crucial to remember the famous quote, "everyone has a plan until they get punched in the face."

Everton and their supporters have endured numerous setbacks for a considerable period, leading some fans to appear disoriented as if they have taken repeated blows. In the realm of football, on-field outcomes hold significant importance and achieving success both on and off the pitch is an arduous task, especially for new owners.

The assessment of 777 Partners and their suitability is premature at this stage. Before passing any judgements, they should present their plans and be given the opportunity to be heard in a fair and comprehensive evaluation.

In order to be properly evaluated, they will need to disclose both their financial and ethical positions. Additionally, their early decisions regarding the existing board, particularly the involvement of chairman Kenwright moving forward, will be taken into consideration.

The focus should be on their club management approach, the desired culture, and effective communication with the dedicated fanbase. Unfortunately, these aspects have been lacking within the club for an extended period, leading to growing demands from the fans.