Travis Kelce Seeks Trademarks for His Name, Catchphrase 'Alright Nah,' and More

Travis Kelce. Todd Rosenberg/Getty Images

Travis Kelce, aged 34, is venturing into the realm of business. On Tuesday, October 31, we confirmed that the tight end has applied for the trademark of five new assets. These include his name, his social media handle "KillaTrav," his popular catchphrase "Alright Nah," his football jersey number-related "Flight 87," and his very own cereal, "Kelce's Krunch."

Kelce intends to utilize the trademarks to market a range of merchandise including pins, posters, bobbleheads, clothing, and even a cereal, as indicated by trademark attorney Josh Gerben.

It has been over a year since the launch of Kelce Krunch. In August 2022, Midwest supermarket chain Hy-Vee announced their collaboration with Kelce and his nonprofit organization, 87 & Running Foundation, to develop his own cereal. The breakfast product was exclusively offered in chosen Hy-Vee stores within the Kansas City region for a limited duration.

Kelce expressed his excitement about collaborating with Hy-Vee and having his own cereal box as an athlete. He also mentioned that Hy-Vee is a great partner and he is eager to work together on community initiatives. Kelce concluded his statement with a cheer for the Chiefs Kingdom.

Apart from his nonprofit work and partnerships, Kelce hosts a podcast with his brother, Jason Kelce, who is a football player for the Philadelphia Eagles. Every week, the brothers have conversations about their football experiences and other sports news. During these chats, Travis often humorously says "Alright Nah".

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Travis' popularity has skyrocketed in recent months, thanks to his high-profile relationship with Taylor Swift. Following Swift's appearance at her inaugural Kansas City Chiefs game in September, sales of Travis' football jersey experienced an astounding 400 percent surge.

Swift has become a regular presence at Arrowhead Stadium since that initial game, joining Travis and his parents, Donna and Ed Kelce, Patrick Mahomes’ wife Brittany Mahomes, and others in their support. It is worth mentioning that Swift, as her fans already know, is also a shrewd businesswoman. On Thursday, October 26, Bloomberg reported that Swift has achieved billionaire status thanks to the success of her Eras Tour. The outlet's analysis reveals that the Grammy winner's net worth is estimated to be $1.1 billion, making her one of the few entertainers who have achieved such wealth solely through music and performing. This accomplishment is a result of both hard work, talent, and astute marketing and timing, as noted by Bloomberg.

After making the big announcement, she promptly flew to Kansas City to visit Travis and join in the Halloween festivities. Seemingly inspired, the couple might even choose to portray the iconic duo of David and Victoria Beckham.