Total War: Pharaoh Price Reduced As Devs Address Community Outrage
Creative Assembly vice president Roger Collum expresses heartfelt remorse and empathy towards the community's disappointment and loss of faith In response, they take action by reducing the price of Total War: Pharaoh
The Total War franchise is set to receive major updates in the coming weeks and months, following an apology from developer Creative Assembly for recent mistakes that led to backlash from the community. In a blog post on the official Total War website titled "A Message from Total War's Leadership Team," Creative Assembly vice president Roger Collum directly apologized to players, stating "We are sorry," and laid out the steps the developer will be taking to rebuild trust with the community.
"We acknowledge that we have made mistakes in our relationship with you all during these challenging months," Collum admitted. "We have been internally discussing how to regain stability. It's evident that this won't be a simple process and will require time and effort."
As part of this effort, the price of the latest franchise entry, Total War: Pharaoh, released in October 2023, will be lowered. Currently priced at $60 and receiving mixed reviews on Steam, the game's price will be reduced to $40. In addition, higher-priced editions such as the Deluxe and Dynasty editions will be removed. Those who have already purchased the game will receive a refund for the price difference. Furthermore, the first DLC for Total War: Pharaoh, originally planned to be a paid release in early 2024, will now be offered for free.
There is a lot of criticism from the Total War community about the studio's expensive DLC sales. This is a common theme in negative reviews for Total War: Warhammer III, with many users also noting how Creative Assembly handles criticism and negative comments. Recent negative reviews on Steam often mention a phrase from Creative Assembly: "The right to discuss is a privilege--it is not an entitlement you earn by playing the game." Earlier this year, many users were banned from the game's official forums, and a Creative Assembly member outlined what was and wasn't allowed on the forums, including the now infamous phrase. Collum stated that Creative Assembly is now working towards a more transparent and consistent relationship with its community.
Total War: Warhammer III developer, Collum, has addressed fan concerns about DLC prices and content, revealing plans for a major free update to the recent Shadows of Change DLC. The upcoming Thrones of Decay DLC, originally set for release by the end of the year, has been postponed to April 2024. Collum emphasized the team's commitment to learning from past mistakes and delivering the expected content at the right price. In his closing remarks, Collum apologized for the studio's missteps and expressed a commitment to moving forward in a more positive direction.
"We are committed to acknowledging and addressing our mistakes in this next phase of our journey. We will strive to learn from these moments and take proactive steps to move in the right direction," Collum expressed. "We ask for your patience as we regain our footing, and we aim to demonstrate our dedication through our actions in the months to come."
Editor's P/S
As a devoted fan of the Total War series, I was deeply disappointed by the recent controversies surrounding Total War: Pharaoh and the studio's handling of community feedback. The high price tag, coupled with mixed reviews and concerns about expensive DLC practices, left many fans feeling frustrated and betrayed. Creative Assembly's initial response, which included the infamous "right to discuss is a privilege" statement, further alienated the community and added insult to injury.
However, I am encouraged by the recent steps taken by Creative Assembly to address these issues. The price reduction of Total War: Pharaoh, the decision to offer the first DLC for free, and the postponement of the Thrones of Decay DLC demonstrate a genuine effort to listen to fan feedback and make amends. The apology from Creative Assembly vice president Roger Collum and the commitment to a more transparent and consistent relationship with the community are also positive signs. I believe that these actions show a willingness to learn from mistakes and a desire to rebuild trust with the fans.
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