TikTok to Implement Global Layoffs in Operations and Marketing Departments
Reports indicate that TikTok is set to reduce its workforce in operations and marketing departments on a global scale. Insider sources reveal that the company has briefed current employees about the upcoming layoffs, as reported by CNN.
TikTok is preparing to reduce its operations and marketing workforce, according to employees who were informed about the plans by CNN.
The layoffs will affect teams responsible for user support, communications, content, and marketing on a global scale. The current global user operations team at TikTok will be disbanded in this restructuring, with remaining employees being reassigned to the trust and safety, marketing, content, and product teams within the company.
The news about the layoffs was initially reported by The Information. TikTok did not provide any response to a request for comment.
After The Information's report, some TikTok employees were informed about the layoff plans on Tuesday evening. The message was sent by Adam Presser, the company's head of operations, and Zenia Mucha, the Chief Brand and Communications Officer, to the affected teams.
The layoffs at TikTok had been planned for a while, possibly about a year, but changes in the marketing, trust and safety, and operations teams caused some delays, as shared by an employee with CNN.
It's important to note that these layoffs are not connected to the ongoing legal and political issues the company is facing in the United States, which could potentially lead to a nationwide ban of the TikTok app.
It is uncertain how many TikTok employees may be at risk of losing their jobs. According to The Information, a significant number of the approximately 1,000 employees in the affected teams could face layoffs. As of 2023, TikTok revealed that it had 7,000 employees solely in the United States.
Editor's P/S:
The impending layoffs at TikTok are a stark reminder of the challenges faced by the tech industry in the current economic climate. The company's plans to reduce its operations and marketing workforce are a necessary step to ensure its long-term viability, but they will undoubtedly have a significant impact on the lives of those affected. It is important to remember that these layoffs are not a reflection of the company's performance or its employees' value, but rather a strategic decision to adapt to changing circumstances.
While the exact number of employees who will lose their jobs is unknown, it is likely to be substantial, given that the layoffs will affect teams responsible for user support, communications, content, and marketing on a global scale. This suggests that TikTok is making deep cuts across its operations, which could have a ripple effect on the company's ability to provide support to its users and promote its platform. It remains to be seen how TikTok will navigate these challenges and emerge from this restructuring as a stronger and more sustainable company.
