The Marvels Achieves MCU's Lowest Box Office Debut Ever
The highly anticipated sequel, The Marvels, raked in a solid $47 million domestically during its Box Office debut, showcasing Brie Larson's captivating performance Although falling short of some other superhero films, it continues to captivate audiences worldwide
The superhero sequel of Captain Marvel didn't fare well at the box office, despite being considered the most powerful Avenger. According to The Hollywood Reporter, The Marvels had the worst opening in the history of the Marvel Cinematic Universe (MCU), with $47 million domestically and a total of $110.3 million when including international markets.
Previously, the 2008 film The Incredible Hulk held the record for the MCU's lowest debut with $55.4 million domestically. However, it's important to note that this figure is not adjusted for inflation and was from the early stages of the MCU. Additionally, The Marvels fell short in comparison to DC's The Flash, which had an opening of $55 million domestically during the summer.
Captain Marvel, released in 2019, achieved remarkable success with a domestic opening of $153.4 million and a staggering worldwide box office total of over $1.1 billion. Consequently, The Marvels has a long way to go in order to reach those impressive numbers in the coming weeks. Surprisingly, The Marvels fell short of even meeting half of Captain Marvel's performance over the past weekend. Furthermore, there are concerns that the film's audience scores could have a negative impact on its future success. According to The Hollywood Reporter, The Marvels currently holds a B CinemaScore, making it one of only three MCU movies, alongside The Eternals and Ant-Man and the Wasp: Quantamania, to receive such a low audience rating.
Other factors and theories considered for the lackluster launch of The Marvels include the Hollywood actors strike that recently ended, which resulted in no buildup of cast promotion. Additionally, there may have been superhero fatigue among audiences due to the abundance of Disney+ shows from the Marvel Cinematic Universe. It is worth noting that Captain Marvel was introduced in Avengers: Infinity War and premiered before Avengers: Endgame.
In our review of The Marvels on our website, we praised the action in this MCU movie, describing it as good. However, writer Phil Owen points out that The Marvels is a film that is easily forgettable. To delve deeper into the ending and mid-credits scenes of The Marvels, feel free to check out our explainer article.
Editor's P/S
As a hard fan of Marvel Cinematic Universe, I'm disappointed with the box office performance of The Marvels. The film had a lot of potential, with Brie Larson's captivating performance and the introduction of new characters like Kamala Khan and Monica Rambeau. However, it seems that audiences were not as excited about this film as they have been with other MCU movies.
There are a few reasons why The Marvels might have underperformed at the box office. One possibility is that audiences were simply not interested in the story. The film's plot was convoluted and difficult to follow, and it didn't seem to have the same emotional impact as other MCU movies. Additionally, the film's marketing campaign was not very effective, and it failed to generate much excitement among fans.
