The Magical Collaboration of Trigger and Ado: A Sweet Symphony of Chocolate and Creativity

A Symphony of Creativity and Chocolate

In a mesmerizing display of artistic fusion, Studio Trigger and Ado have conjured up a captivating music video titled Chocolat Cadabra. This enchanting creation, commissioned by the renowned business conglomerate Lotte to commemorate six decades of chocolate excellence in Japan, unfolds a tale of mystery and sweetness.

Screen capture from music video by BONES

Transporting viewers to a surreal world where a young girl embarks on a journey through a whimsical chocolate realm, presided over by both a scientist and a witch, Chocolat Cadabra immerses audiences in a visual feast of creativity and imagination. While snippets of the video were previously featured in commercials, Ado's release offers a glimpse into the full breadth of Trigger's artistic prowess.

Lotte's penchant for elaborate music videos to mark significant milestones is evident, with a similar grand gesture made three years prior for another milestone celebration. Each collaboration serves as a delightful surprise, showcasing the unique talents and ingenuity of both Trigger and Ado.

The Rising Stars: Trigger and Ado's Artistic Journey

While Studio Trigger stands as a prominent name in the entertainment industry, Ado has been steadily gaining recognition for her exceptional musical prowess. Initially starting as an indie cover singer, Ado's original compositions and powerful vocals have propelled her into the spotlight, securing notable roles in high-profile productions.

From her acclaimed song 'Kura Kura' gracing the opening of 'Spy x Family's' second season to her pivotal role as the singing voice of Uta in the blockbuster 'One Piece Film: Red,' Ado's star continues to ascend. Lotte's collaboration with Ado highlights the singer's burgeoning stardom and the allure of her unique talents.

Lotte's strategic embrace of anime as a promotional platform is not a newfound strategy, as evidenced by their previous collaboration with My Hero Academia studio BONES for a commemorative music video. This innovative approach has proven successful, blending the worlds of confectionery and animation seamlessly.

Mesmerizing Animation and Musical Harmony

Ado's YouTube upload of the complete Chocolat Cadabra music video offers viewers an immersive experience, distinct from the segmented TV commercials. Beyond the concise 30-second advertisement, a longer 60-second version premiered in Japan, captivating audiences with its seamless blend of animation and music.

In contrast to previous promotional endeavors, Chocolat Cadabra maintains a subtle approach to advertising, focusing on the celebration of Lotte's chocolate legacy. Trigger's playful and inventive animation style shines through, depicting a whimsical narrative of magicians and scientists engaging in a delightful duel.

Chocolat Cadabra by Studio Trigger and Ado is a delightful confection for anime enthusiasts, a short and sweet treat that encapsulates the magic of collaboration and creativity. The enchanting fusion of Trigger's gorgeous animation and Ado's melodic charm creates a symphony that resonates with audiences, inviting them into a world of chocolate and whimsy.