Summary
The Flash's streaming premiere on Max had 1.1 million US household viewers, falling slightly behind Black Adam's debut of 1.2 million viewers.
Despite nearly reaching a new all-time low in DC streaming ratings, The Flash managed to attract more viewers than Shazam! Fury of the Gods. However, it still ranks among the lowest in the franchise.
The underwhelming streaming figures paint a bleak outlook for Ezra Miller's future as The Flash, suggesting it is improbable for them to be involved in any forthcoming endeavors.
The Flash's streaming premiere on Max has been a disappointment, following its unsuccessful run at the box office. Facing numerous obstacles during its development, including lengthy delays, changes in staff, and legal issues involving star Ezra Miller, the movie's future significance was also questioned due to James Gunn's upcoming DC reboot. The combination of these challenges, along with mediocre reviews, resulted in The Flash being considered one of the biggest financial failures in Warner Bros. history, projected to cost the studio approximately $200 million. Now, a week after its release, Samba TV has disclosed the viewership figures for The Flash's streaming debut on Max.
The streamer's debut of the Ezra Miller-led movie garnered just 1.1 million US household viewers over its opening weekend, falling slightly below the premiere of Black Adam, which attracted 1.2 million viewers in the same demographic. The Flash also almost reached a new low for DC streaming, surpassing the 260 thousand viewers of Shazam! Fury of the Gods but still ranking as the second-lowest for the franchise, continuing the title's unsuccessful streak.
The Flash's DC Future Looks Even Grimmer
Rumors about a Flash sequel started circulating in late 2022, with reports claiming that David Leslie Johnson-McGoldrick, the writer of the Aquaman movies, had been hired to pen the script. The sequel was said to involve Michael Keaton's Batman and Sasha Calle's Supergirl, although it remained uncertain whether Ezra Miller would be reprising his role due to controversies surrounding him. However, both James Gunn and Peter Safran, co-CEOs of DC Studios, hinted at the possibility of Miller returning for the upcoming DC Universe. Gunn later clarified that the movie would serve as a reset for the DC Extended Universe's continuity and allow for Miller's potential return.
Ultimately, Miller's future as the Flash in both franchises appears bleaker than ever with the movie's streaming release. There was speculation on whether it would perform better on Max, as audiences who heard mixed reviews when it was in theaters might give it a chance on streaming. This potential boost could have increased Gunn and WB's confidence in Miller. However, discussions did not include the possibility of a sequel for The Flash, as previous reports stated that the studio would only greenlight it if the first movie earned an impressive $771 million at the box office, which it fell well short of, earning only $268.5 million.
The only glimmer of hope for Miller's return lies in Gunn's own investment in the character and the storylines established in The Flash. The killer of Barry's mother remains unknown, and the superhero finds himself in a timeline where George Clooney reprises his role as Bruce Wayne. Additionally, there are conflicting reports about Gal Gadot's return for Wonder Woman 3, and Gunn has hinted that Aquaman and the Lost Kingdom will tie into his plans for the DC Universe. This suggests that the new studio head may have plans to bring back some of the actors who recently revitalized the DC heroes' popularity on screen.
Source: Samba TV/Twitter