The Flash: Unleashing a Spectacular Triumph Beyond the Silver Screen

Highlights

Despite its underwhelming performance in theaters, The Flash is garnering considerable success on various video-on-demand platforms, currently claiming the top spot on services such as iTunes, Google Play, and Vudu.

Warner Bros. is banking on the success of other popular movies, such as Barbie, to bounce back from the disappointing performance of their recent films within the DCEU franchise. However, the lackluster box office results of The Flash have raised apprehensions about upcoming DCEU releases like Blue Beetle and Aquaman and the Lost Kingdom.

Despite its initial struggles, The Flash has the potential to rebound and potentially offset some of the financial losses incurred by the studio.

The Flash faced difficulties at the box office, generating $55 million domestically and $139 million globally in its opening weekend. The film's performance declined in the following weeks, experiencing a similar decline in sales as Morbius during its second weekend. Furthermore, with a production budget of $200 million, The Flash needed to earn over $400 million worldwide to break even. After 5 weeks in theaters, The Flash is projected to earn approximately $267 million globally.

Fortunately for Warner Bros., The Flash has claimed the top spot on various video-on-demand platforms this week, including iTunes, Google Play, and Vudu. Priced at $19.99 for digital purchase, the film may recover some of its losses incurred from a disappointing box office performance. Other films in the top 5 on the VOD charts include Transformers: Rise of the Beasts, The Super Mario Bros. Movie, Guardians of the Galaxy Vol. 3, and Ruby Gillman, Teenage Kraken.

The Flash, on the other hand, has performed even worse than Black Adam at the box office, causing significant financial losses for Warner Bros. Despite this, The Flash managed to top the charts for Video on Demand (VOD) upon its release, which helped recoup some of the losses incurred. Unfortunately, there are no specific reports on the exact amount of money generated from VOD for either film. Nevertheless, Warner Bros. is likely relieved that The Flash is generating revenue through VOD, considering its disappointing theatrical run.

Warner Bros. is fortunate enough to have another blockbuster movie currently reigning at the box office alongside The Flash. Barbie has surpassed The Flash's global earnings by almost $90 million in just its opening weekend, indicating that Warner Bros. can bounce back from the underperformance of its recent slate of DCEU films.

However, despite Warner Bros.' success outside of the DC universe, The Flash's box office disappointment raises concerns for their upcoming DCEU projects. With Blue Beetle set to release in less than a month, it is expected to coincide with an ongoing actors' strike, preventing them from promoting the film. As a result, Warner Bros. is contemplating the possibility of pushing back the release of Aquaman and the Lost Kingdom to 2024.

The Flash is available to buy digitally.

Source: IndieWire