The Craze Behind Ben Affleck's DunKings Tracksuits

The Rise of DunKings: A Merchandise Frenzy

Ben Affleck's recent appearance in a Super Bowl commercial alongside Matt Damon and Tom Brady stirred up more than just laughter - it sparked a whirlwind of merchandise mania. The trio, sporting vibrant tracksuits in Dunkin's iconic neon pink and orange hues, formed the DunKings band for the ad, making a memorable splash in pop culture.

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The tracksuits, priced at $60 each, were made available for purchase on the Shopdunkin.com website on February 12. To the amazement of fans and enthusiasts, they flew off the digital shelves in a mere 19 minutes, leaving many admirers empty-handed. Even a $40 DunKings bucket hat met the same fate by February 14, testifying to the overwhelming demand for these quirky yet coveted items.

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The DunKings Legacy: Beyond the Commercial

Following the commercial's success, Dunkin took the DunKings concept to new heights by launching a DunKings menu nationwide. This menu featured 'The DunKings Iced Coffee' endorsed by Affleck himself, along with 'The DunKings Munchkins Skewers' to delight Dunkin enthusiasts across the country.

Moreover, the DunKings trio extended their fame with a four-minute cut of the commercial, providing fans with more entertainment and a deeper dive into the DunKings world. The catchy tune 'Dont Dunk Away At My Heart,' performed in the ad, even made its streaming debut, further solidifying the group's presence in the music scene.

Behind the Scenes: The DunKings' Unscripted Charm

In a surprising revelation, Matt Damon shared a delightful anecdote about the commercial's production during an appearance on The Late Show With Stephen Colbert. Damon disclosed that his memorable line in the ad, 'Remember how I said I would do anything for you? This is anything,' was actually an unplanned ad-lib that made its way into the final cut, adding a spontaneous touch to the narrative.

The camaraderie among the DunKings band members, including Tom Brady and Ben Affleck, shone through the commercial's behind-the-scenes anecdotes. Damon's impromptu contribution and the group's shared enthusiasm for the project highlighted the collaborative spirit that defined the DunKings experience.