Sydney Sweeney's Impactful Statement Signals the End for Madame Web

Sydney Sweeney, known for her role in Madame Web, has shown she's moved on from the disappointment of the superhero movie's failure. She recently made a witty remark that seems to be the final blow to the Sony Marvel movie. Sweeney portrayed Julia Cornwall in the film, one of the four main characters in Madame Web. The movie's trailers hinted at an exciting storyline where Julia joins three other heroines similar to Spider-Man, but the film did not fully explore this concept. Instead, it left the door open for a potential sequel, Madame Web 2, although the chances of it happening are slim.

Madame Web had the unfortunate distinction of having the worst opening weekend of any Spider-Man-related movie. Many audience members requested refunds on the movie's opening day, likely in response to the overwhelmingly negative reviews. Various factors contributed to the film's failure, such as awkward dialogue, a weak villain, lack of action, odd camera angles, and more. As a result, Madame Web became a target of jokes on social media platforms, with viewers and critics alike poking fun at its shortcomings. Sydney Sweeney herself has even joined in on the humor surrounding Madame Web, further solidifying the movie's disappointing outcome.

Sydney Sweeney’s SNL Madame Web Joke Explained

The Julia Cornwall Actress Hit The Final Nail In The Movie's Coffin

Sydney Sweeney as Julia Cornwall's Spider-Woman in Madame Web - The Julia Cornwall Actress Hit The Final Nail In The Movie's Coffin - Sydney Sweeney’s SNL Madame Web Joke Explained

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Sweeney recently hosted Saturday Night Live and jokingly mentioned Madame Web's failure in her opening speech. She talked about her roles in Euphoria and Anyone but You before poking fun at Madame Web. Via @kirawontmiss/Twitter, Sweeney humorously stated, "You might know me from Euphoria or Anyone but You. But you definitely didn't see me in Madame Web."

Twitter article posted by kira

Sweeney's casting was intended to attract Sony's main target audience.

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Madame Web's Three Spider-Women Julia Carpenter, Anya Corazon, and Mattie Franklin - Madame Web's Cast Could Not Save The Movie - Sweeney’s Casting Was Supposed To Appeal To Sony’s Key Audience Target

Sweeney's Julia Cornwall, Isabela Merced's Anya Corazón, and Celeste O'Connor's Mattie Franklin were the young leads in Madame Web, with Dakota Johnson's Cassandra Webb looking after them. The movie seemed to be geared towards a particular audience, especially females and young social media users, from the casting to the trailers and the actual film. However, Sony did not anticipate that this target audience would be the ones spreading jokes about the disappointing aspects of the movie on social media.

Sweeney played a significant role in Sony's efforts to connect with its target audience through Madame Web. She is best known for her performances in the popular online sensations Euphoria and Anyone but You, as highlighted in her SNL monologue.

Euphoria, a show that tackles intense themes like drugs, depression, and teen sexuality, has garnered a lot of attention and discussions online. Meanwhile, Anyone but You, co-starring Glen Powell, made waves in the rom-com genre by breaking records and going viral on TikTok with its main song.

Despite Sweeney's involvement in these successful projects, Madame Web, in which she also appeared, was unable to capture the same audience and fell short of expectations.

Madame Web’s Anti-Marketing Has Come Full Circle

The SSU Does Not Have A History Of Success With That Approach

Cassandra Webb (Dakota Johnson) looking at a spider web in Madame Web trailer - The SSU Does Not Have A History Of Success With That Approach - Madame Web’s Anti-Marketing Has Come Full Circle

Madame Web received negative reviews right from the start, leading the SSU film to rely on an "anti-marketing" approach. Dakota Johnson, the star of the movie, shared light-hearted insights in various interviews about the film, its cast, and dialogue. A joke on SNL by Sweeney emphasized this approach, poking fun at the movie instead of celebrating its success. Despite efforts to create interest in Madame Web by framing it as "so bad it's good," the strategy has not proven successful.

The studio should have already been aware of this, as Madame Web is not the first movie in the SSU to face this kind of backlash from viewers. Just like Jared Leto's Morbius, which also became a target for online jokes due to its failure. Despite Sony's attempt to embrace the memes and re-release Morbius in hopes of a box office boost, it ended up backfiring. Hopefully, Madame Web will not suffer the same fate.

Editor's P/S:

The article highlights Sydney Sweeney's witty remark about the failure of "Madame Web," a superhero movie she starred in. Sweeney's joke, made during her hosting gig on "Saturday Night Live," seems to serve as the final blow to the already disappointing film. It is clear that Sweeney is not afraid to acknowledge the movie's shortcomings, even making light of them. This transparency adds to her appeal and shows that she is not taking herself too seriously.

The article also discusses the "anti-marketing" approach employed by the film's studio, Sony, which has not been very successful. Despite efforts to create interest in "Madame Web" by framing it as "so bad it's good," the strategy has not resonated with audiences. This suggests that Sony may need to reconsider its marketing approach for future projects.