Sofia Richie Underestimated the Popularity of Her Fashion-Forward TikToks
Sofia Richie candidly discusses her journey in discovering her unique fashion sense, sharing social media beauty tips and much more in an enlightening interview on December 11th Join her as she unveils her personal style secrets and offers valuable insights into her world of fashion and beauty
Rachpoot/Bauer-Griffin/GC Images/Getty Images
Sofia Richie didn’t expect her TikTok page to blow up as much as it did.
In her cover story for PORTER, published on Monday, December 11, Richie, 25, discussed her social media presence, personal style, and upcoming brand. Before her recent wedding to Elliot Grainge, she started her TikTok account and has since gained 3.4 million followers with content ranging from behind-the-scenes wedding preparations to makeup tutorials and styling tips. "I didn't think anyone would care," Richie admitted, now enjoying experimenting with beauty tips and engaging with other social media users.
"People have so many clever tricks that I never knew about," she exclaimed, admitting that she wasn't a fan of using concealer as lipstick. "Honestly, that's something I won't be trying again."
Prior to showcasing her fashion sense on social media, which includes tweed dresses, stylish jackets, glossy pumps, and multiple Hermès handbags, Sofia sought advice from her sister Nicole Richie to help establish her signature style.
"When I was young, I rebelled ... I reached a point – let's say around 20 years old – when I thought, ‘Okay, this is the reputation I'm going to carry [for a long time],’” Sofia said. (Nicole, who previously appeared on reality shows like The Simple Life, Candidly Nicole, and others, has her own clothing line, House Of Harlow 1960.)
"There were certain steps that I felt I needed to take,” Richie went on to say, revealing that her advice to Nicole, 42, was to “find your personal style so that when people think of you, there's a clear understanding of how you dress, your attitude, and the vibe you exude.”
In the near future, fans will have the opportunity to embody Sofia's style with the upcoming release of her clothing line, SRG.
"I am truly dedicated to design, and 2024 marks the start of expanding the SRG brand," Sofia revealed. While she has kept details about her brand under wraps, she mentioned that SRG will include fashion, beauty, and home decor. "I haven't given people a peek into my home, so I'm thrilled to share that aspect," she expressed.
Richie had hinted at a new garment that could be part of her brand in September on Instagram. She shared a photo of herself wearing a dress with a black long-sleeved knit top and a mock neck, paired with a pleated maxi skirt made of silky fabric. She playfully moved the fabric to show fans how flowy and slightly sheer it was.
Deal of the Day
Shop Serious Skincare's Hydrating and Trendy Ultra-Mare Creme While It's on Sale Today
View Deal
“This may or may not be coming spring – SRG,” she captioned the video.
Richie has not yet shared when her brand will be released.
