Summary
The Exorcist: Believer changed its release date to avoid competing with Taylor Swift's concert film and to maximize its box office potential, confirms producer Jason Blum.
Due to Swift's popularity and the anticipated success of her concert film, several other movies also rescheduled their release dates. However, even with the change in date, The Exorcist: Believer still holds the potential to shatter box office records and create hype, given its talented cast and compelling storyline.
The Exorcist: Believer's producer, Jason Blum, has addressed the decision to change its release date in order to avoid coinciding with Taylor Swift's upcoming concert film. Originally scheduled for October 13, The Exorcist: Believer will now premiere a week earlier on October 6. This film is the sixth installment in the Exorcist franchise and serves as a direct sequel to the original 1973 movie. It follows the story of two possessed girls whose parents seek help from Chris MacNeil (played by Ellen Burstyn), the mother of the original subject of The Exorcist, Regan (played by Linda Blair).
In an interview with Entertainment Weekly, Blum discussed the sudden change in The Exorcist: Believer's release date. In August, Swift surprised fans by announcing that her concert film, Taylor Swift: The Eras Tour, would be hitting theaters on October 13. Although Blum may have considered generating a double feature hype between his movie and Swift's, he ultimately decided to change the date. His statement on the matter can be seen below:
Will The Exorcist: Believer's Date Change Impact Its Box Office Performance?
- A Spooky Friday the 13th Lurked in October, the Perfect Day for Unleashing a Terrifying Film! But Alas, We Reverently Surrendered to the Reign of Taylor Swift. Testing the Waters with 'Exorswift' Would Have Been Far too Perilous. Beware, for the mere thought of Taylor Swift sends shivers down my spine!Other movies, such as What Happens Later and Dumb Money, also rescheduled their release dates after the unexpected announcement from Swift. Her fan power and growing popularity, showcased by her successful Eras Tour, have even had a positive impact on the entire U.S. economy. As a result, experts predict that her concert film will earn a staggering $100 million or more in its opening weekend at the box office. With such anticipation, it seems unlikely that other movies will have much of a chance at the box office during the weekend of October 13.
October 13 would have been a perfect date for The Exorcist: Believer, but it may have been overshadowed by competition from Swift. Fortunately, moving the release date up by just one week doesn't significantly change its prospects. If it proves to be a worthy sequel, The Exorcist: Believer still has the potential to break box office records within the franchise. The franchise has had limited movie releases in the past, making it more feasible for The Exorcist: Believer to have the biggest opening weekend since the original film. It has been over ten years since the last installment, and the film comes with some highly buzzworthy talent attached.
Serving as a direct sequel to the acclaimed film The Exorcist, Believer takes a risk. However, this risk also presents opportunities for improvement and the chance to surpass the horror and shock that The Exorcist initially became known for. Early reactions to The Exorcist: Believer seem to confirm its deeply chilling premise. With strong buzz and the return of Chris MacNeil, anticipation for the film is incredibly high. Just because The Exorcist: Believer had to adjust its release date due to Swift doesn't mean it should abandon its ambitions at the box office.
Source: Entertainment Weekly