Shocking Price Surges! Unveiling Disney Plus & Hulu's Massive Price Increases in Less Than a Year

Summary

Disney+ and Hulu are raising their prices again, less than a year after their previous increases. Disney+ will now cost $13.99 per month, and Hulu will cost $17.99 per month.

The price increases will go into effect on October 12 and will not affect the ad-free plans. Hulu's live TV packages will also experience price hikes, with the ad-supported plan now costing $76.99 per month and the ad-free plan with VOD priced at $89.99 per month.

Disney+ and Hulu will soon experience significant increases in their subscription prices. Less than a year after their previous price adjustments, both streaming services are slated to undergo price hikes. In December 2022, Disney+ Premium raised its monthly price to $10.99 after introducing an ad-supported option. Moreover, Disney revealed that it would be increasing prices for Disney+ in May as part of its plan to merge the platform with Hulu in a shared streaming application.

Now, Disney+ has officially announced that on October 12, both Disney+ and Hulu will face substantial price increases. On this date, the ad-free plans for both services will each increase by $3, resulting in Disney+ now costing $13.99 per month, and Hulu now costing $17.99 per month. Furthermore, two of Hulu's live TV packages will also be subject to price increases. The ad-supported plan will rise to $76.99 per month, while the ad-free plan, which includes VOD, will be priced at $89.99 per month. It is important to note that these price adjustments do not affect the ad-free plans for either service.

Why Streaming Service Changes Keep Happening

In addition to the upcoming price hikes, Disney+ and Hulu are set to implement stricter measures against password sharing by 2024. This move mirrors Netflix's successful crackdown on password sharing, which resulted in a notable increase of 5.9 million subscribers. Disney+ and Hulu likely aim to strengthen their services by taking a similar approach, despite a decline in subscriber numbers.

However, it's worth noting that Disney+ and Hulu are not the only streaming services that have raised their prices or made significant changes to their platforms this year. HBO Max, for instance, raised the price of their ad-free tier to $15.99 per month in January, and later rebranded to Max in May. Additionally, Peacock also increased their prices for the first time since their launch in 2020. Furthermore, Max, Paramount+, Disney+, and Hulu have all removed original content over the past year, primarily due to cost-cutting reasons.

Disney+ and Hulu seem to be making these price changes, as well as several other adjustments in the streaming services industry, in order to enhance their profitability. Nevertheless, it is uncertain how many customers will be willing to accept the increased prices for both services. The impact of the forthcoming price hikes on Disney+ and Hulu can only be assessed once they are implemented in October.