Rihanna's Stunning Transformation Into Nature for Fenty x Puma Ad Campaign

Feature Rihanna Transforms Into a Full Body Tree in Over-the-Top Fenty X Puma Campaign

Rihanna Courtesy of PUMA/Mega

Rihanna's latest photo shoot with Puma may be her most unique yet. The 36-year-old singer donned a full-body tree costume, adorned with moss, twigs, and leaves, to showcase the new Fenty x Puma Creeper Phatty Earth Tone shoes. This collaboration with Puma was launched on April 17.

Rihanna showcased the new shoes in the color taupe while standing on top of a tire in an intricate costume.

In another photo from the shoot, she was seen lying on her side in the grass. She wore a top made of thick green leaves, paired with khaki colored pants and the shoes in the color green fog.

The shoes also come in a third color, warm white. They are now available to purchase for $100.

Rihanna Transforms Into a Full Body Tree in Over-the-Top Fenty X Puma Campaign

Puma introduced the creeper shoe in September 2015, with a unique twist by Rihanna. Her version of the shoe includes a stacked gum sole, making it thicker and more oversized.

Puma's website explains that the tree-themed campaign is a fun twist on the word "creeper."

The brand's website states, "Creative Director Rihanna's FENTY x PUMA campaign, photographed by Philippa Price, builds on the idea of creeping - trying to do something without attracting attention. The campaign delves into the art of camouflage through thoughtfully crafted tone-on-tone images."

Rihanna threw a launch party in London on Wednesday, April 17, to mark the release of her new collaboration. The red carpet was adorned with moss, leaves, and other greenery as the “Diamonds” singer showed off her creeper shoes. She rocked a taupe wool coat over a matching shirt and trousers, with her blonde hair styled sleek and her bangs front and center. Completing the look with a pop of bright red lipstick, Rihanna was the epitome of style at the event.

Editor's P/S:

Rihanna's latest collaboration with Puma showcases her unparalleled creativity and fashion-forward spirit. The full-body tree costume, adorned with intricate details, is a testament to her willingness to push boundaries and embrace the unexpected. The playful campaign, inspired by the concept of "creeping," highlights the shoes' unique features and emphasizes the art of blending in while standing out.

The Fenty x Puma Creeper Phatty Earth Tone shoes are a perfect embodiment of Rihanna's style: bold, edgy, and with a touch of whimsy. The oversized stacked gum sole adds a touch of rebellion, while the earthy tones and camouflage-like design evoke a sense of nature and playfulness. The launch party in London, complete with a verdant red carpet, further emphasized the theme of the campaign and celebrated Rihanna's unique vision.