Red Dead Redemption 2 enthusiasts are both surprised and entertained by a restaurant sign that cleverly utilizes Arthur Morgan to promote their chicken. This is just one of the recent examples where Arthur Morgan's image has been unofficially employed to endorse or sell various products.
Despite copyright regulations, Arthur Morgan and other assets from the Red Dead Redemption franchise have appeared in numerous locations worldwide, as businesses attempt to leverage their popularity to market their goods and attract customers. Notably, fans have previously come across Red Dead Redemption restaurant murals that faithfully recreate the game's iconic art, and there have even been sightings of John Marston's likeness on shoe boxes. Given the game's iconic status, it appears that some simply cannot resist using it to promote their own merchandise.
A recently discovered image showcases a humorous sign for a taqueria and carniceria. The sign features the iconic image of Arthur Morgan from Red Dead Redemption 2, pointing a chicken leg instead of a gun. Although this fits well with the western-themed imagery, the business owner could potentially face legal challenges from Take-Two Interactive. The exact location of the restaurant and the current status of the sign remain unknown. The image has gained significant attention, even being shared by the official KFC Spanish Twitter account, who playfully acknowledges the competition. Fans have also joined in the fun, making jokes about Arthur's voice actor and donating to the camp to afford fried chicken.
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While unauthorized use of likenesses may not be advisable, it is clear that Red Dead Redemption 2 has garnered a strong following among gamers worldwide. Despite the fact that not everyone will immediately recognize Arthur's image promoting chicken on a store sign, the team at Rockstar Games skillfully brought the Wild West era to life. This has inspired some designers to incorporate elements of its intellectual property into their western or cowboy-themed creations. As rumors of a Red Dead Redemption remaster circulate, it is likely that even more gamers will be introduced to its immersive world, potentially leading to the emergence of similar signs and murals.
Red Dead Redemption 2 is currently available for PC, PS4, and Xbox One.
Source: Twitter - KFC