Summary
Superhero fatigue is a real problem in the industry, with recent underperforming movies and TV shows highlighting this issue.
The release of I Am Groot demonstrates Marvel's ability to tackle superhero burnout and captivate the audience through its concise runtime and intimate escapades.
Marvel could explore varying series durations to match the narrative and avoid viewer exhaustion, exemplified by the animated Marvel Zombies series which holds promise for hour-long episodes.
Groot's involvement in Phase 5 of the Marvel Cinematic Universe inadvertently exposed a significant issue concerning superhero fatigue. Unfortunately, numerous superhero films and TV shows have received lackluster responses in recent years, with Phase 4 of the MCU facing substantial criticism. While the diminishing quality of recent releases from both Marvel and DC undoubtedly contributed to the current turbulence in superhero projects, it is evident that a sense of weariness toward such endeavors has gradually permeated the general audience.
In 2023, all three DC movies failed to meet expectations at the box office. The Flash's considerable box office failure overshadowed the disappointing financial outcomes of Shazam! Fury of the Gods and Blue Beetle. On Marvel's side, Phase 5 projects like Ant-Man and the Wasp: Quantumania and Disney+'s Secret Invasion did not receive the expected reception. The underperformance and negative reviews of these projects confirm the existence of superhero fatigue. However, intriguingly, the MCU timeline inadvertently reveals a possible solution to this issue.
I Am Groot's Tiny Runtime Shows How The MCU Can Fix Superhero Fatigue
In Phase 5 of the MCU, the second season of I Am Groot was released, featuring the return of Baby Groot and his new adventures. This season also includes a guest appearance from Jeffrey Wright's Uatu, The Watcher, who is also featured in the animated series Marvel's What If...? on Disney+. The episodes of I Am Groot have a short duration, typically ranging from four to six minutes. Although the Baby Groot series does not serve as a major part of the MCU, it provides a focus on smaller-scale adventures. The length and format of I Am Groot can be beneficial for Marvel Studios in solving the issue of superhero fatigue.
With the introduction of Disney+, Marvel has increased the quantity of its content, resulting in complaints about subpar CGI and rushed MCU series. By continuously releasing stories, Marvel aims to keep their array of characters in the forefront of the audience's mind. Short projects like I Am Groot can aid in achieving this goal without overwhelming viewers with a large backlog of required viewing for MCU fans. Additionally, I Am Groot illustrates that MCU shows can explore different formats, breaking away from the typical 6-episode drama and 9-episode comedy series structure.
Why The MCU Needs To Experiment More With Its Series Times
The simultaneous release of all episodes of Echo and the 18-episode length of Daredevil: Born Again indicate that Marvel is addressing concerns about the rigid format of its MCU shows. Further exploring different episode runtimes could benefit future MCU projects, allowing for a better fit with their story. For instance, the animated Marvel Zombies series, with its TV-MA rating, could benefit from hour-long episodes similar to the innovative Invincible animated series. Ultimately, I Am Groot could offer valuable insights for the MCU to overcome superhero fatigue.