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Hotelscom Enlists NBA All-Stars to Promote Their Mobile App and Loyalty Program
Hotelscom partners with NBA stars Nikola Jokić and Jimmy Butler for their innovative Hotel like a Pro campaign, showcasing their exclusive hotel hacks The collaboration extends to the NBA2K video game...
Is X Experiencing a Surge in Web Traffic?
Recent reports indicate a surge in web traffic on the revamped platform, Sociable (formerly known as Twitter) But is this increase in usage the complete picture? Let's delve deeper to uncover the trut...
Battle of the Campaigns: Guinness vs TSB, Pick Your Favorite of 2023
Vote for the ultimate champion of Marketing Week's campaign of the year 2023! Choose between the captivating campaigns of TSB and Guinness Don't miss the chance to support your favorite and be part of...
Evolutionary Strategies for Marketers in 2024
Discover the ultimate marketing guide for 2024! Top industry experts including founders, CEOs, and CMOs share their invaluable insights on what marketers should stop, start, and continue doing Gain th...
Gartner Predicts: 20% of Brands Embrace 'Acoustic' Approach Amid Growing Concerns over Generative AI
Amidst CMOs' increasing focus on AI technology, a surprising trend emerges - 20% of brands opting to become 'acoustic' as a unique selling point, distancing themselves from generative AI concerns A no...
Kargo Expands Amplifier Program with 3 Minority-Owned Publishers
Kargo's amplifier program expands, welcoming 3 minority-owned publishers With Discover as a brand partner, this initiative empowers publishers by providing content and tech expertise to foster growth
Warner Bros Celebrates 20 Years of 'Elf' with Immersive Roblox Experience
Step into the magical world of 'Elf' as Warner Bros celebrates 20 years with an immersive Roblox experience Join Santa's workshop, packed with nostalgic references to the iconic holiday film, brought...
Doritos ventures into the spirits market with a bold nacho cheese-infused beverage
Doritos partners with spirits marketer Empirical to revolutionize the drinks industry with a groundbreaking nacho cheese-flavored beverage, capturing the essence of their beloved snack in a unique and...
Dove's Triumphant Return to the Super Bowl After 18 Years
Dove makes a triumphant return to the Super Bowl after an 18-year hiatus, featuring a powerful 30-second ad highlighting their partnership with Nike This collaboration focuses on empowering young girl...
Unveiling the Top 5 Intriguing Stats to Kickstart Your Week: Marketer Burnout, Personal Data, Retailer Loyalty Schemes, and More
Get ahead of the game with these eye-opening stats: Over 50% of marketers worry about burnout, brands struggle to gain consumer trust in data, loyalty schemes are booming for retailers, Christmas boos...