All posts - Tag: Gartner
Marketing Executives Embrace the 'Age of Efficiency' with Budget Cuts Post-Pandemic
A majority of CMOs feel constrained by limited resources for their 2024 strategies, with a growing reliance on AI solutions according to Gartner's latest findings.
The Impact of Generative AI on Job Stability in Marketing According to Gartner
Discover how generative AI is reshaping the marketing landscape, leading to job uncertainty and the need to adapt to new martech tools. Despite challenges, there are opportunities for growth and innov...
Gartner Predicts: 20% of Brands Embrace 'Acoustic' Approach Amid Growing Concerns over Generative AI
Amidst CMOs' increasing focus on AI technology, a surprising trend emerges - 20% of brands opting to become 'acoustic' as a unique selling point, distancing themselves from generative AI concerns A no...
