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Samsung UK Welcomes First Chief Customer Officer
Samsung UK appoints its first chief customer officer, Deborah Honig, a seasoned professional with extensive experience in strategy and transformation roles at renowned brands like Marks & Spencer, Ama...
Unveiling Choice Hotels' Most Ambitious Marketing Campaign Yet
Choice Hotels' CMO discusses the brand's largest marketing push yet, showcasing their expanding presence in the upscale market The campaign, featuring Keegan-Michael Key, aims to achieve specific obje...
IPG's Hill Holliday and Deutsch New York Acquired by Up-and-Coming Marketing Services Provider
IPG sells Hill Holliday, Deutsch New York to marketing services upstart, while maintaining an affiliate relationship This move comes as IPG addresses challenges posed by the tech downturn
Streamlining Cross-Platform Ad Planning: NBCU Introduces AI-Powered Technology
NBCU introduces One Platform Total Audience, an AI-powered technology that revolutionizes cross-platform ad planning With machine learning and predictive analytics, it seamlessly creates a unified med...
General Mills and Del Monte Test Ads on Instacart's AI-Enhanced Smart Carts
Instacart's AI-powered smart carts, featuring ads from General Mills and Del Monte, revolutionize the grocery shopping experience with personalized recommendations based on real-time shopping behavior...
Totino's Joins Forces with Pete Davidson to Revive Football Fans' Pizza Experience
Totino's partners with comedian Pete Davidson to rescue football fans from lackluster pizza, while also collaborating with Tapito's for the Super Bowl's Spanish broadcast Get ready for an epic pizza r...
Driving Business Growth, Boosting Retail Footfall, and Harnessing Generative AI: 5 Intriguing Metrics to Kickstart Your Week
Get ready for the week ahead with these enlightening stats on marketing's impact on growth, declining retail footfall, the rise of generative AI, UK consumers' financial priorities during Christmas, a...
Pizza Hut appoints new CMO to drive brand rejuvenation and relevance
Jana Ulaite, Pizza Hut's new CMO, is set to lead the fast food giant's transformation into a digitally-focused brand With extensive digital expertise, she aims to make Pizza Hut more culturally releva...
Amazon boosts advertising efforts with new hire in Prime Video
Amazon hires Jeremy Helfand, previously from Disney, to spearhead advertising expansion for Prime Video, leveraging his expertise in streaming ad strategies for platforms like Hulu and Disney+
Cracking the Code: 3 Vital Insights for Marketers in Navigating Cookie Deprecation
Prioritize zero- and first-party data and stay consumer-centric to tackle cookie deprecation effectively, advises Tim Braz, Chief Revenue Officer at PCH Media Take action now by testing targeting opti...