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Honda Collaborates with AI and Independent Artist for 'Pursuing Excellence' Campaign
Experience the power of Honda's innovative 'Chasing Greatness' campaign, featuring the cutting-edge Ridgeline TrailSport truck and an AI-driven social video, set to the captivating tune 'Triumph' by i...
Sainsbury's Attributed Christmas Success to Competitive Pricing and Product Range
Sainsbury's celebrates Christmas gains with strong Q3 performance, crediting its investment in value and own-brand ranges for driving grocery volume sales increases
ITV drama causes drastic decline in Post Office brand reputation
The Post Office's brand suffers significant decline in buzz and reputation following the airing of an ITV drama, impacting key brand metrics
Walmart+ Enlists Andy Cohen to Guide Shoppers Through Quitter's Day Challenges
Walmart+ teams up with TV personality Andy Cohen to empower shoppers in achieving their New Year's resolutions Discover how this innovative campaign showcases the membership's ability to support consu...
Greggs CEO: Brand Popularity Drives Sales Amid Eased Inflationary Pricing
Greggs CEO credits brand popularity for driving sales growth, as the impact of inflationary pricing diminishes, resulting in strong like-for-like sales in Q4 2023 with increased transactions
The Marketing Academy unveils Fellows for 2024
Over 20 marketing leaders from renowned brands such as PZ Cussons, Asos, and Britvic have been chosen as fellows for The Marketing Academy's 2024 programme, aimed at guiding marketers to transition in...
Yorkshire Tea revamps marketing team to prepare for the future
Taylors of Harrogate's marketing lead, Dom Dwight, is transitioning into the position of strategy and innovation director, as Yorkshire Tea undergoes a marketing team restructuring to proactively tack...
8 Anticipated Changes for Marketing in 2024: Embracing the Unconventional
Explore the future of marketing in 2024 as industry trends like AI experimentation and the rise of social commerce take center stage, while retail media and ad-supported TV settle down Discover the ev...
Expanding Reach: Instacart's Ambitious Partnership with Google Shopping Ads for Off-site Retail Media Growth
Instacart teams up with Google for a groundbreaking off-site retail media strategy, aiming to reach highly motivated grocery shoppers Prominent brands like Danone and Kraft Heinz have already joined f...
FanDuel Strikes Again: Gronk Returns for Epic Super Bowl Marketing Campaign
FanDuel's Super Bowl marketing blitz continues with a thrilling twist: consumers can now wager on whether NFL legend Rob Gronkowski will successfully kick a field goal in their second big game ad Join...