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Rise of the CMO: CEOs Recognize Marketing's Evolution
In a recent survey, CEOs are acknowledging the enhanced performance and understanding of Chief Marketing Officers (CMOs) within their organizations. The survey, conducted by Boathouse, reveals a signi...
The Future of Retail Media: Navigating the In-Store Evolution
A deep dive into the changing landscape of retail media and the growing importance of in-store advertising in the digital age.
Samsung Launches 'A New Era' Brand Platform for AI-Powered Galaxy Phones
Samsung has launched a new brand platform \\u2013 'A New Era' \\u2013 for its latest range of flagship Galaxy phones with a two-pronged advertising campaign that seeks to place it at the centre of the...
The Global Marketing Landscape: A Look at the Numbers
Exploring the latest trends and developments in the global marketing industry, from budget growth to consumer perceptions.
The Rise of Chief Revenue Officers and Growth Marketers: LinkedIn's Latest Data
New data from LinkedIn reveals chief revenue officers and growth marketers are among the roles most in demand as brands eye up growth in the upcoming year. The 2024 jobs on the rise list highlights th...
Ocado Retail's Success Story: A Strategic Shift in Marketing
Ocado Retail, the online supermarket, has experienced significant growth in active customers and volume following a strategic change in marketing approach. The CEO, Hannah Wilson, attributes this succ...
Co-op Abandons Rewards-Based System in Favor of Exclusive Discounts
Co-op is updating its rewards scheme to focus on exclusive deals and discounts for members, which it claims is 'financially much more rewarding' than its current loyalty programme. This decision comes...
Analyzing the Presidential Election's Potential Impact on Legacy Media: The Numbers Speak
Get ready for a media resurgence in 2024! With the upcoming presidential election and Olympics, legacy media is set to experience a significant boost, according to a report by S&P Global
Tito's Vodka Introduces Self-Driving Spokescart in Groundbreaking Brand Initiative
Tito's vodka introduces an autonomous Spokescart, a clever and unassuming bar cart, to solidify its position against celebrity-endorsed competitors
Papa John's Strategy to Enhance Profitability and Increase store-level Margins
Papa John's ambitious Back to Better initiative unveils a groundbreaking $20 million investment, accompanied by a dynamic marketing strategy to generate widespread buzz Additionally, growth will be pr...