Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 81

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Miller Lite's Unique Super Bowl Advertising Strategy: The 'Running of the Beer Ads'

A departure from traditional Super Bowl commercials, Miller Lite's innovative 'Running of the Beer Ads' program is set to engage 1,000 fans in a creative advertising effort during the big game. Learn...

Ocean Spray's New Brand Identity: A Refreshing Approach to Culture and Creativity

Ocean Spray Cranberries Inc. has recently unveiled a new brand identity, marking the first major update in over two decades. The refresh, in collaboration with creative studio Stone Strategy & Design,...

The Economic Landscape: A Comprehensive Overview of Key Trends

Exploring the latest developments and trends in the economic landscape, from profit warnings to consumer confidence and advertising spend.

The Innovation of Sprite: A Label-Free Future

Sprite's new trial of label-free bottles marks a significant shift in marketing and packaging. This article explores the impact of this innovation and its potential long-term effects on consumer commu...

The Departure of Zaid Al-Qassab and Channel 4's Workforce Cut

A look at the departure of Zaid Al-Qassab, Channel 4's Chief Marketing Officer, amidst the broadcaster's plan to reduce its workforce by 18%.

The Struggle of Modern Marketers: Overworked and Underpaid

Exclusive data reveals the challenges faced by marketers in the modern industry, with increasing workloads and stagnant salaries.

Google's SEO Starter Guide: Debunking Myths and Modernizing Advice

A sneak peek at the upcoming changes and updates to Google's SEO Starter Guide, focusing on simplifying and modernizing the guide and debunking common SEO myths.

The Future of Marketing: Navigating Through Change

Exploring the impact of evolving technology and sociopolitical landscape on the marketing industry in 2024.

The Evolution of Google's Search Quality Raters: What Lies Ahead?

Exploring the recent developments in Google's approach to search quality raters and the potential impact on the future of search algorithms.

Unleashing the Spirit of the Vikings: Hyundai's Epic Santa Fe Campaign

A captivating and adventurous campaign by Hyundai, featuring the 2024 Santa Fe SUV, is set to launch around the NFL conference championships. The campaign, titled 'Vikings,' takes viewers on a rugged...