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Hasbro and Frito-Lay Collaborate to Revitalize Classic Games
Experience an innovative marketing campaign with a QR code-based online game and a series of engaging 'Game of Snacks' commercials inspired by beloved classics such as Connect 4. Dive into the nostalg...
TikTok Takes a Stand Against Sell-off Bill with Bold Ad Campaign
Discover how TikTok, under ByteDance's ownership, is using its vast audience to address worries about its impact and defend its position in the market.
Aldi's Strategic Move to Enhance Price Promise Amid Sluggish Growth
Discover how Aldi plans to slash prices to unprecedented levels in 2024, aiming to revitalize growth amidst challenging market conditions.
Fascinating Insights: 5 Stats to Kickstart Your Week with Innovation, TV, and Generative AI
Get equipped with key statistics to empower your week ahead with a blend of innovation, television trends, and generative artificial intelligence.
The Impact of Large Print in Marketing: Insights from Marketoonist
Explore the perspectives of Tom Fishburne, the founder of Marketoon Studios, as he delves into the significance of large print in marketing. Discover more about his work at marketoonist.com and follow...
Marketers Embracing Hybrid Work Despite Office Return Pressure
Amidst growing pressure for marketers to go back to the office, over half are valuing the benefits of hybrid work arrangements.
Brands as Catalysts: Enhancing Business Value
Understanding brands as catalysts that amplify the worth of a business model, rather than standalone assets. Viewing brands solely as assets can create a disconnect with financial perspectives.
OpenAI Introduces Accessible ChatGPT for Instant Use Without Login
OpenAI has unveiled a convenient version of ChatGPT that efficiently organizes and provides access to a wealth of information, akin to the functionality of a search engine, and it's available for imme...
Google's Perspective: The Impact of Overemphasis on Links
A perspective shared by Google's John Mueller on the potential pitfalls of putting too much focus on links. Discover why 'over-focusing' on links may lead to wasted time and detract from improving the...
Strategies for Walmart's Expansion in Ad Revenue Through Diverse Brand Partnerships
Walmart is targeting automotive, entertainment, financial services, QSR, and travel brands to enhance its retail media network. Additionally, smaller advertisers are also part of Walmart's ad growth s...