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Google's Advice to Advertisers Regarding Compliance with New Data Privacy Laws
Google Ads is proactively guiding advertisers on adjustments to Restricted Data Processing controls in anticipation of upcoming state privacy laws taking effect soon.
Google Marketing Live 2024: Key Highlights and Insights for Advertisers
Discover the latest updates from Google Marketing Live as SEJ contributor Brooke Osmundson highlights key product enhancements in Google Ads, focusing on creatives, media strategies, and advanced meas...
Exploring Sonic Drive-In's Fresh Brand Strategy and Exciting Marketing Campaign
Partnering with Mother Los Angeles, Sonic's new campaign 'Live Free Eat Sonic' enables the brand to share a more extensive narrative, as highlighted by CMO Ryan Dickerson. Dive into the world of fun a...
How U.S. Bank Leveraged AI for Targeted Audience Strategies
Discover how "The Power of Us" harnessed Supernatural AI technology to develop customized avatars representing the bank's key demographics, enabling precise testing of campaign concepts and creative e...
Toyota's Innovative Approach: Transforming Reviews into Engaging Music Videos for Camry Promotion
Discover how Toyota creatively leverages music videos to showcase the 'vibe' of their all-hybrid sedan, blending mainstream and multicultural influences in their successful T2 marketing strategy.
Consumer Behavior Insights: 5 Compelling Statistics for a Productive Week
Discover key data points to guide your week and make informed decisions in the consumer market landscape.
Internal Promotion at Lidl Elevates Marketing Leadership
Joanna Gomer, a seasoned member of the company since 2016, has been appointed to spearhead and sustain the remarkable expansion of the discount retailer.
Monzo's Marketing Investment Soars by 167% Following First Profit
Monzo significantly increased its marketing expenditure to £58.5m in the last fiscal year, a remarkable surge from £21.7m in the prior year, as a key component of its growth strategy and expansion pla...
Google Affirms Leak, Sparking Discussion on Search Accountability
Google verifies the authenticity of leaked documents, emphasizing the need for careful analysis of the information provided.
The Importance of Privacy Statements for Businesses
Explore the significance of privacy statements for businesses that handle personal data. Understand how privacy policies are crucial in compliance with GDPR regulations and safeguarding sensitive info...