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Amazon Launches Ad-Supported Shopping Channel on Prime Video, Freevee
Discover Amazon's latest innovation with a new ad-supported channel on Prime Video, Freevee. Explore how Amazon's 'shop the show' technology revolutionizes shopping while watching TV, allowing viewers...
Enhanced Performance: Mozilla's Latest Firefox Browser Speed Boost
Experience a 10% increase in Firefox page load times thanks to Mozilla's latest enhancements, ensuring faster and smoother website browsing for users.
Google Discontinues Video Carousel Structured Data Experiment
Google has decided to discontinue the video carousel structured data experiment, citing limited usefulness for the digital ecosystem at scale. Learn more about Google's decision to end support for thi...
Empowering Marketers for Sustainable Communication: Pernod Ricard's Strategy
In the face of greenhushing challenges, Pernod Ricard takes a proactive approach to empower its marketers in communicating sustainability effectively. Discover how the company is addressing this issue...
Verizon brings back ‘The Office’ stars for a captivating business proposal
Join the beloved cast of the workplace comedy as they embark on a hilarious venture supported by Verizon Business in their latest commercial campaign.
Brands Reconsider Marketing Hiring Amid Cost Worries
Recent findings from IPA Bellwether reveal a shift in brand sentiment towards potential job cuts in the upcoming quarter, indicating a slowdown in marketing recruitment efforts due to cost considerati...
Danone's Strategic Approach: Balancing Volume Growth with Selective Price Increases
Amid positive volume growth, Danone's CFO emphasizes the company's strategy of implementing targeted price increases for its unique product offerings. Find out how Danone plans to maintain its growth...
How Sprite Resurrected 'Obey Your Thirst' to Connect with Gen Z
Discover how Sprite's latest campaign revives the iconic '90s slogan, 'Obey Your Thirst,' with a nostalgic twist and the collaboration of NBA star Anthony Edwards.
Brand Strategies Shift Amid Economic Recovery Signs
With the emergence of economic recovery signals, brands are reallocating media budgets towards promotions, events, and direct marketing, as highlighted by IPA Bellwether.
Google Enhances Search and Maps for Sustainable Travel
Discover how Google enhances Search and Maps to offer eco-friendly travel choices and showcase emission information for conscious travelers.