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Toyota joins forces with NFL draft sensation Brock Purdy
Discover the latest collaboration between Toyota and rising NFL talent, Brock Purdy, as part of the automaker's innovative campaign. Get an inside look at the content creation journey of 13-year-old s...
The Impact of Influencers on Consumer Behavior: Balancing Authenticity and Influence
Discover the complex relationship between influencers and consumers as a study reveals that authenticity may be losing its influence. Learn why attitudes towards AI creators are varied, and explore wh...
Unilever's Enhanced Growth Strategy: Innovation Over News Delivery
Discover how Unilever is strategically focusing on brand growth through innovative approaches that scale and expand categories, moving beyond traditional 'new news' tactics.
Experience a Memorable Mother's Day with Liv by Kotex
Discover how Liv by Kotex, a new protection line from Kimberly-Clark, is empowering moms to enjoy a night out and reconnect this Mother's Day with the motto "Live. Laugh. Pee." Participate in an excit...
Tesco focuses on enhancing marketing strategies and partnerships to drive expansion
Tesco sees a surge in profits and enhanced enthusiasm for its Clubcard loyalty program, attributing the success to the bolstering of its advertising capabilities and agency collaborations.
Google Delays Third-Party Cookie Deprecation in Chrome to 2025
Google extends the timeline for Chrome's third-party cookie deprecation to 2025, offering websites additional transition time amidst ongoing challenges.
Google Updates Favicon Guidelines
Google has updated their Search Central favicon guidelines, incorporating clearer language for better understanding and implementation.
Google's Search Engine Facing Challenges: Navigating the 'New Reality'
Google's search engine faces challenges in the 'new reality' as timelines are accelerated, raising concerns over prioritizing revenue over quality, according to critics.
UK advertising expenditure reaches £36.6 billion in 2023 amid economic challenges
Despite a 6% increase in the UK's ad market in 2023, the overall growth rate, accounting for significant inflation, experienced a slight decline of -1.2% as highlighted in the recent AA/Warc report.
The Impact of Purpose on Pricing Strategy: Insights from Lego's Brand Director
Discover how Lego's brand director, Carolina Teixeira, emphasizes the role of inclusive marketing in creating meaningful and differentiated brand experiences. Uncover the strong correlation between pu...