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What is Sustainable Marketing? Definition & Principles
Sustainable marketing is the “next big thing” in the marketing world. It’s not just about taking care of Mother Earth, it also has a significant impact on your bottom line. There are many ways to inco...
What is Global Marketing Environment? Elements & Examples
The global marketing environment is a complex system that can be difficult to understand. In this blog post, we will explore the elements of the global marketing environment and explain how they work...
What is a market niche? How to identify a market niche? Strategies for a market nicher
In a competitive market, not all of companies aim at competing each other to gain the highest total market share. There are companies looking for the sweet spot to carve out a niche. This blog post wi...
What is a market challenger? Strategies to challenge a market
Competition is the nature in modern markets. Once a company enter a new market, there will be many ones who follow. Once a company become the market leader, there would be others as the market challen...
What is a market leader? Strategies for a market leader
Market leaders are brands which have successfully established themselves in the market through their marketing strategies, such as creating compelling messages and building strong connections with con...
What is Point of Purchase (POP)? Major types of Point of Purchase
The goal of marketing is to make a product or service more desirable. One way marketers do this is by tailoring their message for each customer group, which can be done through point of purchase (POP)...
What is call-to-action? How to write a good CTA?
You're reading this post because you want to learn how to write a good call-to-action in Copywriting. I'm here to tell you that it's not as difficult as it may seem at first glance. With these five si...
What is brand dilution? How to avoid brand dilution?
Brand dilution is a major issue for many companies. It's important to understand the concept and how it might be affecting your company. In this blog post, we'll examine the definition, causes of bran...
What is telemarketing? How to build an inbound telemarketing strategy
Telemarketing is a reality that has been around for over 30 years. It can be a valuable tool in your business, but it takes strategy to use this form of marketing effectively. However, it can be tough...
Mobile apps in Marketing: An honest point of view
In the ever-changing world of mobile devices, it is important for businesses to have a presence on these platforms so that their customers can easily find them. However, does all businesses must build...