What is Mobile Marketing? Common Types of Mobile Marketing

Mobile marketing is any advertising technique that employs the capabilities of mobile devices to promote a product or service. Some factors like location and age, among others, are considered to better connect brands with their customers.

Technology has advanced to the point where people from both urban and rural areas are more than comfortable with smartphones. They've come to learn their functions, and in such a way that it's now an opportunity for marketers to advertise and market goods on phones. Customized marketing strategies can help you build stronger communication footholds for customers and the brands they already buy from.

What is mobile marketing?

A strategy where brands or businesses use advertising campaigns solely to be viewed in smartphones creates targeted ads without any quality and message compromises. As mobile phone usage has increased, targeting this audience alone with ads may pay off.

People in your community want news, updates and promotions that are curated by brands they love. You can create these personalized touchpoints through push notifications and while they're on the go.

Marketing in the digital world has shifted towards providing consumers with content that is relevant to their interests. Mobile marketing, for example, makes information about a company more accessible to people as they go about their day-to-day lives. Likewise, it helps people stay aware of the functionalities offered by a certain brand.

The Necessity for Mobile Marketing

One of the reasons that mobile marketing is necessary is the relevance to this generation. The millennials have grown up in a world dominated by digital media. Marketers need to be targeting them with their offers or it will be a waste of time.

Here are some of the benefits a mobile marketing will provide for your business.

Consumers have started to consume digital media more than ever today. This means that their consumption habits have changed in the last decade - they use more internet, rather than TV or radio. Therefore, it makes sense for marketers and advertising agencies to shift their strategies so they're using a digital platform more.

The mobile phone industry has grown a lot in the last decade. Today, you can find many touch screen phones where people spend about 80% of the time on leisure and entertainment. This is because simulations made for a mobile device can give business exposure to another audience.

There is evidence that people like tablets more than they like mobile phones, because they feel more comfortable holding them. This means that marketing communications formatted for a tablet can reach an audience slightly larger than one formatted for a mobile phone.

The kinds of internet providers we have nowadays are different than before. Last time, the charges for internet was high and even at that, there were very little chances to get good download speed. Nowadays, many network service companies and WIFI companies provide huge GBs of internet per day at a fairly reasonable price. In these circumstances, providing advertisements through the internet that reaches a lot of people can help increase sales.

Social media has been around for less than a decade, however it's become an essential part of people's lives. Especially Facebook and Instagram, people use these apps several times throughout the day. Some people even wake up and immediately open their social media feed to see what's going on in the world. Everyone pays attention to different things on social media, so it's important that social media campaigns have a mobile marketing strategy to reach both ends of the generational spectrum—both older and younger people.

Common Types of Mobile Marketing

In this post, we'll cover the different types of mobile marketing that can help you develop your business.

1. App-based marketing

There are tons of apps available in the Play Store and App Store. Most of them are free, but there might be some you have to pay for. If you don't want to make in-app purchases, then you'll have to put up with ads.

That's why, when people spend time on these apps, a chunk of that time is used in marketing. So while Facebook or Instagram might not pay you directly to access your audience through their apps, they do provide marketing opportunities and help generate organic traffic.

2. In-game marketing

Digital games are popular as apps through the stores, and it's possible to play for free by downloading or watching ads. This is another way brands and companies try to reach gamers by engaging them in a good game.

Pop-up ads and pre-video ads are an increasingly popular way for brands to get their message to consumers. Consumers may encounter up to a minute of advertising before the video loads in order to help them think about particular products or brands.

3. QR Codes

With a QR code, you can create intrigue and encourage people to check what's on your site more than once. Nowadays, marketing is about driving people to a site rather than stuffing it with tons of content.

The main advantage of QR codes is that they can be scanned by using a phone's camera. This helps to generate organic traffic and promote the brand's website.

4. Location-based marketing

When you move from one place to another, location-based marketing has the potential to be highly targeted. This is because when your phone's GPS registers your current location, it provides information about your exact whereabouts. Brands and advertisers want ads to be specific to a certain geographic area for better results.

4. SMS

More and more, customers are using their phones to stay connected with companies. They might be interested in sales or feedback for the company. Having their phone number from your database helps you send out messages to many people without any kind of personalization - these messages motivate them to respond.

5. Mobile Image Ads

These are Google Ads that come up anytime someone goes to a website. These ads redirect potential consumers to the main website for the brand in that ad.

Steps of Mobile Marketing

There's no doubt that mobile marketing isn't a one-step process. Various tasks are involved in carrying out an effective campaign among customers. The various steps involved are,

1. Know your Audience

The first step in mobile marketing should be to learn about your target audience. Since promotion can have an impact for a variety of reasons, the more you know about your customers, the better! The smallest detail about their purchasing habits or behavior can provide a ton of information to help your company grow.

Finding your target audience is the first step in developing a successful marketing strategy. You can also create personas, which are a representation of your ideal customer. You should pay attention to habits and other regular practices to figure out what they want out of your business.

2. Goal Selection

It's important to decide on your marketing strategy before you can implement it. Without a goal and a plan, your efforts won't go anywhere. Setting a goal and working towards it is an important aspect of mobile marketing.

As we move forward in this guide, you'll come across various features that will help you understand the mechanics involved. It includes developing personas, organizing a customized marketing toolkit, and creating a calendar. Moreover, read about various methods to combine your current channels with your strategy

3. Initiate KPIs

The KPIs you have in place will show how well your mobile marketing campaign is performing against the goals set when you first developed your marketing strategies. Having KPIs to guide your efforts will help you have a successful campaign.

Acquisition –  As any successful business will tell you, marketing is a significant part of acquiring new customers. Your website should be user-friendly so people will want to read it. Today's consumers don't have time for lengthy emails that go into too many details. Make important headlines at the top of your marketing materials and keep your messages brief and straightforward.

Engagement – Potential customers should be encouraged to approach your site and engage with your product or service. By using high-quality content, you'll improve your chances of ranking higher on search engine results pages.

Service – One of the most important aspects of mobile marketing is providing great customer service. Fortunately, our company has an easy-to-navigate website that will ensure your customers have a seamless connection with your company's brand.

4. Track Mobile Metrics

Considering the prevalence of mobile devices these days, it's important that your content is well received. After all, you want to know if the content your sharing works or not!

One of the best things about Google Analytics is that you are able to track your progress. This can help you identify any improvements you might need to make on your website and more. We'll also provide you with regular campaign progress updates, so keep an eye out!

Tips for Optimized Mobile Marketing

Here are some tips you can use to make your mobile marketing strategy successful.

1. Make your site mobile-friendly and easily navigable 

You should not limit yourself to only having a website. Creating an app version of your website ensures that it can be used on mobile phones. In order to make the site and the app navigable, all you need are a few clicks. An intuitive user-friendly interface impresses your consumers.

2. Meticulously curate the content

You should always make sure the content you're putting out is relevant and relatable to your customers. Not only will you appeal to them with this, but you'll also be able to reach a wider audience through SEO.

3. Do marketing through SMS 

A personalized marketing message sounds more intimate and personable than one that's just sent to a group of people. Customers are more likely to be interested in this type of communication, which is great for your business relations.

4. Create QR Code 

QR codes let you share your contact information with just a quick scan of your phone. Along with that, they enable quick access to your account.

5. Use Social Media 

Nowadays, users find social media to be an escape from the stresses of their everyday lives. They view it as a significant part of their daily routine, so take advantage of this by hosting campaigns and quizzes on your social media pages that reflect your business.

Implementation of a Successful Mobile Marketing strategy

To properly create your mobile marketing strategy, the first step that needs to be taken is creating an online presence accessible from computers and mobile phones.

When people find your product or brand, they'll be motivated to buy it. One way to communicate with these people is on platforms that they spend a lot of time on. You can research customers' habits and place marketing communications where they are most effective.

Sending personalized emails can help your audience relate to you. Optimize them for all devices so the image, message, or text doesn't get lost on a mobile device.

Attaching QR codes to your advertisements will drive traffic from your ads and help people know more about your brand. You can also offer coupons or other promotions for people to use during the promotion time. By doing this, you can make a big increase in traffic to your site, especially on days when you have something specific for sale like sales or new launches.

Conclusion

Technology has made the internet so essential that it is nearly impossible to go without it. People now rely on the internet for everything, especially in today's marketplace. The purchase and use of smartphones have increased dramatically as well - with recent predictions projecting a high growth rate for this market segment for years to come.

With the rise in smartphones, marketers need to take a different approach to marketing. They should promote products in a way that's tailored to the device rather than just sending out traditional emails and push notifications. This will get consumers more engaged and ready to make purchases - more often from Android users than iOS.

With the tips above, go ahead and take these pointers into consideration while building your mobile marketing strategy. It can help you take your business to the next level.

Frequently Asked Questions (FAQ)