All posts - Tag: Niche Marketing
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What is Micro-Marketing? Types, Advantages & Disadvantages
A common marketing strategy is narrow targeting, also known as micro marketing. This strategy focuses on specific user segments by using criteria like job title, demographics, home address, etc. In th...
Red Bull's Niche Marketing Strategy
Detailed analysis of the development process and strategy of choosing the target market of Red Bull. This is an example of success by choosing a niche, instead of going head-to-head with big players l...
